Write Like A Madman University | |
| CURRENT CONTENTS | |
| This table represents the current contents on Write Like A Madman U., the most complete, All-Original, Online Marketing Resource specifically designed for small business Entrepreneurs. (Content is added periodically so there may be slight differences between the website and this table at times.) | |
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STEP 1 - WHAT'S WRONG AND WHY | WHERE TO FIND IT |
| 9 Reasons Why Marketing Fails (Audio + pdf ) | Mktg Guides |
| 5 Fatal Blunders Guaranteed To Send Your Prospects Packing | Mktg Guides |
| 17 Marketing Mistakes Small Business Make All Too Often | Tips & Lists |
| "Are You Ready To Buy Yet?" | Blog Article |
| Are You Training Your Customers NOT To Buy? | Blog Article |
| If You Don't Have A Website - Get One Now! | Blog Article |
| Tip 44 #1 Reason For Poor WEBSITE Results | 20-Sec Video |
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STEP 2 - BUILD A FOUNDATION OF FUNDAMENTALS | WHERE TO FIND IT |
| God Bless All Bedrock Entrepreneurs | Blog Article |
| VIDEO: The One Thing That Will Improve Your Marketing Results Faster, Better, And Cheaper Than Anything Else You Can Do | Tips & Lists |
| Marketing For Smarties 101 | Mktg Guides |
| Marketing For Smarties 101 - Bonus Audio: Tactical & Strategic Marketing | Video Tips & Clips |
| Marketing For Smarties 101 - Bonus Audio: STOP Wasting Money | Video Tips & Clips |
| Marketing For Smarties 101 - Bonus Audio: 5 Steps To Greatness | Video Tips & Clips |
| Marketing For Smarties 101 - Bonus Audio: Are You Ready To Succeed | Video Tips & Clips |
| 2 Types of Marketing | Tips & Lists |
| Synch Your INSIDE Reality & OUTSIDE Perception (Audio + Transcript) | Mktg Guides |
| 13 Books That If You Haven't Read You're Dead | Tips & Lists |
| Be Different From Your Competitors In At Least One Meaningful Way! | Blog Article |
| 15 Action Steps Vital To Small Business Success | Mktg Guides |
| 39 Timeless Marketing Rules From The MADMEN | Mktg Guides |
| 84 Proven Ways To PUMP UP Your Marketing | Mktg Guides |
| Marketing Has Two Functions | Videos |
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STEP 3 - OUR SIGNATURE TUTORIAL | |
| Write Like A MADMAN And Make Money Like Crazy (13 Videos + Audio + Transcripts) A Comprehensive Home-study tutorial with dozens of supporting guides, lists, templates, and articles so you get it right. | MEDIA |
| 1- Introduction - General Overview and Strategy | Video |
| 2- Use the Correct Psychological Approach - Is Intellectual or Emotional Best For You? | Video |
| 3- Create Your Unique Message - The most Important Writing You Will Ever Do. | Video |
| 4- Structure Your Message for MAXIMUM Impact. Get More Sales and Conversions (Pt I) | Video |
| 5- Structure Your Message for MAXIMUM Impact. Get More Sales and Conversions (Pt II) | Video |
| 6- How To Write Dynamite Sales Copy (Pt I) | Video |
| 7- How To Write Dynamite Sales Copy (Pt II) | Video |
| 8- Advanced Copywriting Techniques. Learn the Secrets of the World's Best Copywriters | Video |
| 9- How To Write Emails and Blogs. Content, content, content - and a great Email List | Video |
| 10- Layout and Design - Use the right design to make prospects WANT to buy from you. | Video |
| 11- The Influencers. Work of the greatest copywriters of all time, The Madmen. | Video |
| 12- Small Business Real-World Examples. See how other businesses your size have met the challenge. | Video |
| 13- Recap and Review. Just watch and listen to Paul Levno on the piano, while you soak it all in. | Video |
| Bonus Audio Set - Listen to the 13 Lessons anywhere. Mix your learning and leisure. | Audio |
| Word-For-Word Transcripts of Lessons 1-12 (Video and/or Audio) | Transcript |
| PLUS - The Entrepreneurs Package - 15 helpful Worksheets/Tips to use as you go through this tutorial | Worksheets |
| ・Psychological Approach Worksheet | Worksheets/Lists |
| ・19 Headline Techniques That Sell | Worksheets/Lists |
| ・35 Sure-Fire Headline Formulas | Worksheets/Lists |
| ・99 Best Money-Making Headlines Of All Time | Worksheets/Lists |
| ・45 Moneywords For Kick-Ass Resultd | Worksheets/Lists |
| ・5 Now Offers That Fall Flat and 5 That Work Like A Charm | Worksheets/Lists |
| ・10 Most Compelling Future Offers | Worksheets/Lists |
| ・13 Rules When Writing For Print Media | Worksheets/Lists |
| ・21 Ways To Increase Selling Power | Worksheets/Lists |
| ・25 Most Impactful Words In Marketing | Worksheets/Lists |
| ・Features & Benefits Template | Worksheets/Lists |
| ・25 Overused, Meaningless Clichés Nobody Believes | Worksheets/Lists |
| ・33 Questions To Ask Before You Release Your Marketing Piece | Worksheets/Lists |
| ・49 Recommended Fonts For Best Readability | Worksheets/Lists |
| ・The Better Elevator Pitch Template | Worksheets/Lists |
| ・13 Books That If You Haven't Read, You're Dead | Worksheets/Lists |
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STEP 4 - RADICAL WEBPOWER - Build A World-Class Website | |
| Radical WebPower - A radical Website Rehab. A total departure from the "pretty picture/ugly results" school of web design and content. RWP was formulated and tested for over a year. These formulas and techniques can produce more time-on-site, conversions and sales. In other words - Results! (2 Videos, 4 Guides, Transcripts of Videos, + Bonus) | MEDIA |
| 1- The 7-Inch Solution - Little Known Formula Revealed. Make the Above The Fold area of your homepage truly effective. Cut Bounce Rate. | Mktg Guide |
| 2- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt I) | Video |
| 3- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt II) | Video |
| 4- Features Benefits, & Satisfactions. Know the differences and help your customers improve their lives. PLUS - Case Study: Russell Athletics | Mktg Guide |
| 5- Look & Flow Small Business Website Template The techniques and formulas guaranteed to make your webite better in so many ways. | Mktg Guide |
| 6- Colors & Your Website - A Psychological Approach. Best color scheme for your industry, customers, and action buttons. | Mktg Guide |
| Bonus - How To Write Max Impact Emails and Sales Letters. Get more opens and conversions and stay away from the "Spam Police". | Mktg Guide |
| Special Bonus - 5 Steps To More Clicks From Your CTAs - All roads need to lead to you Call-To-Action | Mktg Guide |
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| The Following Sections Contain Guides, Lists, Tips, Templates, Articles and Videos that will dig deeper into specialized topics. These will enhance the the two major tutorials/courses and help you build your skill sets. Use these also as "go-to" guides when you're creating your website, ads, or other marketing materials. | |
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Copywriting How-To's & Strategy | WHERE TO FIND IT |
| 4 C's of Copywriting | Mktg Guides |
| 33 Questions To Ask Yourself Before You Okay The Release Of Your Marketing Piece | Mktg Guides |
| 45 MoneyWords For Kick-Ass Results | Mktg Guides |
| 13 Rules When Writing For Print | Tips & Lists |
| 15 Rules For Writing A Press Release | Tips & Lists |
| 20 Commandments For Wannabe Copywriters | Mktg Guides |
| 23 Easy Ways To Increase Selling Power | Tips & Lists |
| 25 Most Impactful Words In Marketing Today | Tips & Lists |
| 25 Overused, Meaningless, Trite And Hackneyed Cliches Nobody Believes | Tips & Lists |
| 39 Powerful Headline MoneyWords | Tips & Lists |
| 49 Recommended Fonts For Best Readability | Tips & Lists |
| "Cut The Word Count" Test | Tips & Lists |
| Headline Power Guide | Mktg Guides |
| John Boyens' Credibility Letter Template | Mktg Guides |
| Make It Memorable | Mktg Guides |
| The Final 15 - Check List | Tips & Lists |
| 10 Fascinating Facts About Headlines | Tips & Lists |
| 35 Sure-Fire Formulas For Attention Grabbing Headlines | Tips & Lists |
| False Alarm Headlines | Tips & Lists |
| 19 Savvy Techniques For Headlines That Sell | Mktg Guides |
| 99 Best Money Making Headlines Of All Time | Mktg Guides |
| Are You An Entrepreneur Or A Copywriter? | Blog Article |
| Better Writing = Better Results | Blog Article |
| Copywriting Is Critical To Your Business Success | Blog Article |
| “Don’t Write So That You Can Be Understood; Write So That You Can’t Be Misunderstood” | Blog Article |
| Good Copywriters Sometimes Break The Rules - Intentionally! | Blog Article |
| I Am A Copywriter | Blog Article |
| K.I.S.S. Copy | Blog Article |
| The Copywriters Secret: The AIDA Code | Blog Article |
| The Copywriter’s Three C’s Of Effective Communication | Blog Article |
| Use Simple Words, Short Sentences For Copy That Works | Blog Article |
| Use These MoneyWords For Kick-Ass Results | Blog Article |
| Write Conversationally | Blog Article |
| Learn The Secrets Of The World's Best Copywriters | Blog Article |
| Clear, Concise & Conversational | Video |
| Copywriters' AIDA Code | Video |
| Tip 2 Scrap The Caps | 20-Sec Video |
| Tip 10 Odd Numbers | 20-Sec Video |
| Tip 11 It's Not About You | 20-Sec Video |
| Tip 12 Avoid Cliches | 20-Sec Video |
| Tip 13 We All Need A Formula | 20-Sec Video |
| Tip 18 Short Words Win | 20-Sec Video |
| Tip 19 Write Like They Talk | 20-Sec Video |
| Tip 20 Power Of Three | 20-Sec Video |
| Tip 22 Hackneyed, Overused & Trite | 20-Sec Video |
| Tip 30 Educate-Inform-Influence | 20-Sec Video |
| Tip 45 Songs Wothout Music | 20-Sec Video |
| Tip 46 I like Short | 20-Sec Video |
| Tip 47 A Unique Skill | 20-Sec Video |
| Tip 49 Words That Make Readers Read | 20-Sec Video |
| Tip 50 The Grammar Police | 20-Sec Video |
| Tip 51 The Ego Test | 20-Sec Video |
| Tip 52 Use Double-Ups | 20-Sec Video |
| Tip 53 Alan Adores Alliterations | 20-Sec Video |
| Tip 55 Easy To Read Wins | 20-Sec Video |
| Tip 56 Your Homework Is.... | 20-Sec Video |
| Tip 64 Fear Of Length | 20-Sec Video |
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Marketing Message | WHERE TO FIND IT |
| Taglines: 3 Second Branding | Mktg Guides |
| If your business is so great...PROVE IT! | Mktg Guides |
| The Better Elevator Pitch (Video) | Mktg Guides |
| 25 Types Of Evidence To Prove Your Excellence | Tips & Lists |
| The Differentiation Matrix | Tips & Lists |
| Psychological Approach Worksheet | Tips & Lists |
| It's What You Say | Blog Article |
| Taglines - Why You Need 'Em And How To Create 'Em | Blog Article |
| Create Message First | Video |
| Differentiation In Marketing | Video |
| Give The Customers What They Want | Video |
| USP - Unique Selling Proposition | Video |
| Tip 1 Differentiate Your Business | 20-Sec Video |
| Tip 3 Got USP? | 20-Sec Video |
| Tip 4 What Is Branding? | 20-Sec Video |
| Tip 5 Focus On Your Message | 20-Sec Video |
| Tip 6 Be Meaningfully Different | 20-Sec Video |
| Tip 7 Explain Value In 3 Seconds | 20-Sec Video |
| Tip 9 Make Specific Claims | 20-Sec Video |
| Tip 15 Why Should I Buy From You | 20-Sec Video |
| Tip 35 Better Elevator Pitch | 20-Sec Video |
| Tip 37 Mighty Messaging Makes More Money | 20-Sec Video |
| Tip 42 What Message Do You Convey | 20-Sec Video |
| Tip 54 Before & After | 20-Sec Video |
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Marketing, Website, & Branding Strategy | WHERE TO FIND IT |
| Features, Benefits & Satisfactions | Mktg Guides |
| FB&S - Case Study: Russell Athletic | Mktg Guides |
| How To Sell A High Value Service | Mktg Guides |
| Change Their Lives - Even For a Day | Blog Article |
| Continually Educate Your Customers And Prospects | Blog Article |
| Don't Be Fickle | Blog Article |
| Don't Copy The Mega-Marketers | Blog Article |
| Money vs Message | Blog Article |
| Success In Marketing Depends On Your Answer To This One Question | Blog Article |
| The "Ahhh" That Refreshes | Blog Article |
| The A/B Ruse - Consumer Taste Test Bias Unmasked | Blog Article |
| "To Sound Like An Expert - Hire One!" | Blog Article |
| Virtually Free Market Research For Small Businesses | Blog Article |
| Idiots, Maniacs, George Carlin & Me | Blog Article |
| Don't Redesign Your Website - Radically Rehab It For More Sales And Conversions | Blog Article |
| Writing Web Content? Do These 3 Things. | Blog Article |
| Tip 16 How To Boost Results | 20-Sec Video |
| Tip 17 Improve Lives - Make Sales | 20-Sec Video |
| Tip 21 Up Close & Personal | 20-Sec Video |
| Tip 26 Formulas Work | 20-Sec Video |
| Tip 36 Stop Marketing Bassackwards | 20-Sec Video |
| Tip 48 Features Benefits & Satisfactions | 20-Sec Video |
| Tip 62 Educate, Educate, Educate | 20-Sec Video |
| Tip 65 Overly Creative Idiots | 20-Sec Video |
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Clearing The Final Hurdle - Motivate & Reassure | WHERE TO FIND IT |
| 5 Steps To More Clicks From Your CTAs | Mktg Guides |
| 5 Now Offers That Fall Flat And 5 That Work Like A Charm | Mktg Guides |
| 9 Set-Their-Minds-At-Ease Risk Reducers | Mktg Guides |
| 10 Compelling Future Offers | Mktg Guides |
| Do You IGNORE 94% of Your Prospects? | Mktg Guides |
| Take Away The Risks Of Buying And Make More Sales | Blog Article |
| Tip 8 Best & Worst Offers Ever | 20-Sec Video |
| Tip 33 Don't Ignore The 94% | 20-Sec Video |
| Tip 38 Remove The Risk | 20-Sec Video |
| Tip 59 Incentivize & Motivate | 20-Sec Video |
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Advanced Techniques & Practices | WHERE TO FIND IT |
| 45 Truths About Franchising | Mktg Guides |
| 3 Step POWER System for Lead Generation, Engagement & Sales | Mktg Guides |
| How To Write Irresistible Facebook Ads | Mktg Guides |
| How To Write Max Impact Sales Letters And Emails | Mktg Guides |
| How To Be A Trade Show Pro - Even The Very First Time | Mktg Guides |
| John Boyens' Credibility Letter Template | Mktg Guides |
| 5 Steps To More Clicks From Your CTAs | Mktg Guides |
| The Better Elevator Pitch (Video) | Mktg Guides |
| How To Sell Your Product With A Story | Blog Article |
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General Marketing Information & Tips | WHERE TO FIND IT |
| 7 Truths About Creativity In Marketing | Blog Article |
| Advertising On Radio? Do These 5 Things First | Blog Article |
| Big Fish Little Pond; Little Fish Big Pond | Blog Article |
| Techies Can't Write; Writers Can't Tech | Blog Article |
| Which Is More Honest - Political or Commercial Advertising? | Blog Article |
| What Are Your Marketing Goals | Video |
| Tip 14 Purpose Of Marketing | 20-Sec Video |
| Tip 23 Inner Reality & Outside Perception | 20-Sec Video |
| Tip 24 John Smith's Eyes | 20-Sec Video |
| Tip 25 Don't Muck It Up | 20-Sec Video |
| Tip 27 Beware The Overly Creative | 20-Sec Video |
| Tip 28 Back of Your Biz Card | 20-Sec Video |
| Tip 29 Entrepreneurs' #1 Mistake | 20-Sec Video |
| Tip 31 Don't Be A Cheapskate | 20-Sec Video |
| Tip 32 Free Marketing Research | 20-Sec Video |
| Tip 34 This Call Loses Sales | 20-Sec Video |
| Tip 39 Ad Reps Lie | 20-Sec Video |
| Tip 40 Invest In Yourself | 20-Sec Video |
| Tip 57 Bedrock Businesses Rock | 20-Sec Video |
| Tip 58 Downside Of Creativity | 20-Sec Video |
| Tip 60 Radio Of The Mind | 20-Sec Video |
| Tip 61 Reach Or Frequency? | 20-Sec Video |
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[NOTE: Write Like A Madman University also contains over 215 TWIZDOMS™ and Quotes that are not listed individually] | TWIZDOMS™ & Quotes |
