Write Like A Madman Contents

Write Like A Madman Contents

Write Like A Madman University

 CURRENT CONTENTS
This table represents the current contents on Write Like A Madman U., the most complete, All-Original, Online Marketing Resource specifically designed for small business Entrepreneurs.  (Content is added periodically so there may be slight differences between the website and this table at times.)

STEP 1 -  WHAT'S WRONG AND WHY

WHERE TO FIND IT

9 Reasons Why Marketing Fails  (Audio + pdf )Mktg Guides
5 Fatal Blunders Guaranteed To Send Your Prospects PackingMktg Guides
17 Marketing Mistakes Small Business Make All Too OftenTips & Lists
"Are You Ready To Buy Yet?"Blog Article
Are You Training Your Customers NOT To Buy?Blog Article
If You Don't Have A Website - Get One Now!Blog Article
Tip 44 #1 Reason For Poor WEBSITE Results20-Sec Video

STEP 2 -  BUILD A FOUNDATION OF FUNDAMENTALS

WHERE TO FIND IT

God Bless All Bedrock EntrepreneursBlog Article
VIDEO:  The One Thing That Will Improve Your Marketing Results Faster, Better, And Cheaper Than Anything Else You Can DoTips & Lists
Marketing For Smarties 101Mktg Guides
Marketing For Smarties 101 - Bonus Audio:  Tactical & Strategic MarketingVideo Tips & Clips
Marketing For Smarties 101 - Bonus Audio:  STOP Wasting MoneyVideo Tips & Clips
Marketing For Smarties 101 - Bonus Audio:  5 Steps To GreatnessVideo Tips & Clips
Marketing For Smarties 101 - Bonus Audio:  Are You Ready To SucceedVideo Tips & Clips
2 Types of MarketingTips & Lists
Synch Your INSIDE Reality & OUTSIDE Perception  (Audio + Transcript)Mktg Guides
13 Books That If You Haven't Read You're DeadTips & Lists
Be Different From Your Competitors In At Least One Meaningful Way!Blog Article
15 Action Steps Vital To Small Business SuccessMktg Guides
39 Timeless Marketing Rules From The MADMENMktg Guides
84 Proven Ways To PUMP UP Your MarketingMktg Guides
Marketing Has Two FunctionsVideos

STEP 3 - OUR SIGNATURE TUTORIAL

Write Like A MADMAN And Make Money Like Crazy  (13 Videos + Audio + Transcripts)  A Comprehensive Home-study tutorial with dozens of supporting guides, lists, templates, and articles so you get it right.

MEDIA

1- Introduction - General Overview and StrategyVideo
2- Use the Correct Psychological Approach - Is Intellectual or Emotional Best For You?Video
3- Create Your Unique Message - The most Important Writing You Will Ever Do.Video
4- Structure Your Message for MAXIMUM Impact.  Get More Sales and Conversions (Pt I)Video
5- Structure Your Message for MAXIMUM Impact.  Get More Sales and Conversions (Pt II)Video
6- How To Write Dynamite Sales Copy (Pt I)Video
7- How To Write Dynamite Sales Copy (Pt II)Video
8- Advanced Copywriting Techniques.  Learn the Secrets of the World's Best CopywritersVideo
9- How To Write Emails and Blogs.  Content, content, content - and a great Email ListVideo
10- Layout and Design - Use the right design to make prospects WANT to buy from you.Video
11- The Influencers.  Work of the greatest copywriters of all time, The Madmen.Video
12- Small Business Real-World Examples.  See how other businesses your size have met the challenge.Video
13- Recap and Review.  Just watch and listen to Paul Levno on the piano, while you soak it all in.Video
Bonus Audio Set - Listen to the 13 Lessons anywhere.  Mix your learning and leisure.Audio
Word-For-Word Transcripts of Lessons 1-12 (Video and/or Audio)Transcript
PLUS - The Entrepreneurs Package - 15 helpful Worksheets/Tips to use as you go through this tutorialWorksheets
・Psychological Approach WorksheetWorksheets/Lists
・19 Headline Techniques That SellWorksheets/Lists
・35 Sure-Fire Headline FormulasWorksheets/Lists
・99 Best Money-Making Headlines Of All TimeWorksheets/Lists
・45 Moneywords For Kick-Ass ResultdWorksheets/Lists
・5 Now Offers That Fall Flat and 5 That Work Like A CharmWorksheets/Lists
・10 Most Compelling Future OffersWorksheets/Lists
・13 Rules When Writing For Print MediaWorksheets/Lists
・21 Ways To Increase Selling PowerWorksheets/Lists
・25 Most Impactful Words In MarketingWorksheets/Lists
・Features & Benefits TemplateWorksheets/Lists
・25 Overused, Meaningless Clichés Nobody BelievesWorksheets/Lists
・33 Questions To Ask Before You Release Your Marketing PieceWorksheets/Lists
・49 Recommended Fonts For Best ReadabilityWorksheets/Lists
・The Better Elevator Pitch TemplateWorksheets/Lists
・13 Books That If You Haven't Read, You're DeadWorksheets/Lists

STEP 4 - RADICAL WEBPOWER - Build A World-Class Website

Radical WebPower - A radical Website Rehab.  A total departure from the "pretty picture/ugly results" school of web design and content.  RWP was formulated and tested for over a year.  These formulas and techniques can produce more time-on-site, conversions and sales.  In other words - Results! (2 Videos, 4 Guides, Transcripts of Videos, + Bonus)

MEDIA

1- The 7-Inch Solution - Little Known Formula Revealed.  Make the Above The Fold area of your homepage truly effective.  Cut Bounce Rate.Mktg Guide
2- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt I)Video
3- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt II)Video
4- Features Benefits, & Satisfactions. Know the differences and help your customers improve their lives.  PLUS - Case Study: Russell AthleticsMktg Guide
5- Look & Flow Small Business Website Template  The techniques and formulas guaranteed to make your webite better in so many ways.Mktg Guide
6- Colors & Your Website - A Psychological Approach.  Best color scheme for your industry, customers, and action buttons.Mktg Guide
Bonus - How To Write Max Impact Emails and Sales Letters.  Get more opens and conversions and stay away from the "Spam Police".Mktg Guide
Special Bonus - 5 Steps To More Clicks From Your CTAs - All roads need to lead to you Call-To-ActionMktg Guide
The Following Sections Contain Guides, Lists, Tips, Templates, Articles and Videos that will dig deeper into specialized topics.  These will enhance the the two major tutorials/courses and help you build your skill sets.  Use these also as "go-to" guides when you're creating your website, ads, or other marketing materials.

Copywriting How-To's & Strategy

WHERE TO FIND IT

4 C's of CopywritingMktg Guides
33 Questions To Ask Yourself Before You Okay The Release Of Your Marketing PieceMktg Guides
45 MoneyWords For Kick-Ass ResultsMktg Guides
13 Rules When Writing For PrintTips & Lists
15 Rules For Writing A Press ReleaseTips & Lists
20 Commandments For Wannabe CopywritersMktg Guides
23 Easy Ways To Increase Selling PowerTips & Lists
25 Most Impactful Words In Marketing TodayTips & Lists
25 Overused, Meaningless, Trite And Hackneyed Cliches Nobody BelievesTips & Lists
39 Powerful Headline MoneyWordsTips & Lists
49 Recommended Fonts For Best ReadabilityTips & Lists
"Cut The Word Count" TestTips & Lists
Headline Power GuideMktg Guides
John Boyens' Credibility Letter TemplateMktg Guides
Make It MemorableMktg Guides
The Final 15 - Check ListTips & Lists
10 Fascinating Facts About HeadlinesTips & Lists
35 Sure-Fire Formulas For Attention Grabbing HeadlinesTips & Lists
False Alarm HeadlinesTips & Lists
19 Savvy Techniques For Headlines That SellMktg Guides
99 Best Money Making Headlines Of All TimeMktg Guides
Are You An Entrepreneur Or A Copywriter?Blog Article
Better Writing = Better ResultsBlog Article
Copywriting Is Critical To Your Business SuccessBlog Article
“Don’t Write So That You Can Be Understood; Write So That You Can’t Be Misunderstood”Blog Article
Good Copywriters Sometimes Break The Rules - Intentionally!Blog Article
I Am A CopywriterBlog Article
K.I.S.S. CopyBlog Article
The Copywriters Secret:  The AIDA CodeBlog Article
The Copywriter’s Three C’s Of Effective CommunicationBlog Article
Use Simple Words, Short Sentences For Copy That WorksBlog Article
Use These MoneyWords For Kick-Ass ResultsBlog Article
Write ConversationallyBlog Article
Learn The Secrets Of The World's Best CopywritersBlog Article
Clear, Concise & ConversationalVideo
Copywriters' AIDA CodeVideo
Tip 2 Scrap The Caps20-Sec Video
Tip 10 Odd Numbers20-Sec Video
Tip 11 It's Not About You20-Sec Video
Tip 12 Avoid Cliches20-Sec Video
Tip 13 We All Need A Formula20-Sec Video
Tip 18 Short Words Win20-Sec Video
Tip 19 Write Like They Talk20-Sec Video
Tip 20 Power Of Three20-Sec Video
Tip 22 Hackneyed, Overused & Trite20-Sec Video
Tip 30 Educate-Inform-Influence20-Sec Video
Tip 45 Songs Wothout Music20-Sec Video
Tip 46 I like Short20-Sec Video
Tip 47 A Unique Skill20-Sec Video
Tip 49 Words That Make Readers Read20-Sec Video
Tip 50 The Grammar Police20-Sec Video
Tip 51 The Ego Test20-Sec Video
Tip 52 Use Double-Ups20-Sec Video
Tip 53 Alan Adores Alliterations20-Sec Video
Tip 55 Easy To Read Wins20-Sec Video
Tip 56 Your Homework Is....20-Sec Video
Tip 64 Fear Of Length20-Sec Video

Marketing Message

WHERE TO FIND IT

Taglines: 3 Second BrandingMktg Guides
If your business is so great...PROVE IT!Mktg Guides
The Better Elevator Pitch (Video)Mktg Guides
25 Types Of Evidence To Prove Your ExcellenceTips & Lists
The Differentiation MatrixTips & Lists
Psychological Approach WorksheetTips & Lists
It's What You SayBlog Article
Taglines - Why You Need 'Em And How To Create 'EmBlog Article
Create Message FirstVideo
Differentiation In MarketingVideo
Give The Customers What They WantVideo
USP - Unique Selling PropositionVideo
Tip 1 Differentiate Your Business20-Sec Video
Tip 3 Got USP?20-Sec Video
Tip 4 What Is Branding?20-Sec Video
Tip 5 Focus On Your Message20-Sec Video
Tip 6 Be Meaningfully Different20-Sec Video
Tip 7 Explain Value In 3 Seconds20-Sec Video
Tip 9 Make Specific Claims20-Sec Video
Tip 15 Why Should I Buy From You20-Sec Video
Tip 35 Better Elevator Pitch20-Sec Video
Tip 37 Mighty Messaging Makes More Money20-Sec Video
Tip 42 What Message Do You Convey20-Sec Video
Tip 54 Before & After20-Sec Video

Marketing, Website, & Branding Strategy

WHERE TO FIND IT

Features, Benefits & SatisfactionsMktg Guides
FB&S - Case Study: Russell AthleticMktg Guides
How To Sell A High Value ServiceMktg Guides
Change Their Lives - Even For a DayBlog Article
Continually Educate Your Customers And ProspectsBlog Article
Don't Be FickleBlog Article
Don't Copy The Mega-MarketersBlog Article
Money vs MessageBlog Article
Success In Marketing Depends On Your Answer To This One QuestionBlog Article
The "Ahhh" That RefreshesBlog Article
The A/B Ruse - Consumer Taste Test Bias UnmaskedBlog Article
"To Sound Like An Expert - Hire One!"Blog Article
Virtually Free Market Research For Small BusinessesBlog Article
Idiots, Maniacs, George Carlin & MeBlog Article
Don't Redesign Your Website - Radically Rehab It For More Sales And ConversionsBlog Article
Writing Web Content?  Do These 3 Things.Blog Article
Tip 16 How To Boost Results20-Sec Video
Tip 17 Improve Lives - Make Sales20-Sec Video
Tip 21 Up Close & Personal20-Sec Video
Tip 26 Formulas Work20-Sec Video
Tip 36 Stop Marketing Bassackwards20-Sec Video
Tip 48 Features Benefits & Satisfactions20-Sec Video
Tip 62 Educate, Educate, Educate20-Sec Video
Tip 65 Overly Creative Idiots20-Sec Video

Clearing The Final Hurdle - Motivate & Reassure

WHERE TO FIND IT

5 Steps To More Clicks From Your CTAsMktg Guides
5 Now Offers That Fall Flat And 5 That Work Like A CharmMktg Guides
9 Set-Their-Minds-At-Ease Risk ReducersMktg Guides
10 Compelling Future OffersMktg Guides
Do You IGNORE 94% of Your Prospects?Mktg Guides
Take Away The Risks Of Buying And Make More SalesBlog Article
Tip 8 Best & Worst Offers Ever20-Sec Video
Tip 33 Don't Ignore The 94%20-Sec Video
Tip 38 Remove The Risk20-Sec Video
Tip 59 Incentivize & Motivate20-Sec Video

Advanced Techniques & Practices

WHERE TO FIND IT

45 Truths About FranchisingMktg Guides
3 Step POWER System for Lead Generation, Engagement & SalesMktg Guides
How To Write Irresistible Facebook AdsMktg Guides
How To Write Max Impact Sales Letters And EmailsMktg Guides
How To Be A Trade Show Pro - Even The Very First TimeMktg Guides
John Boyens' Credibility Letter TemplateMktg Guides
5 Steps To More Clicks From Your CTAsMktg Guides
The Better Elevator Pitch (Video)Mktg Guides
How To Sell Your Product With A StoryBlog Article

General Marketing Information & Tips

WHERE TO FIND IT

7 Truths About Creativity In MarketingBlog Article
Advertising On Radio?  Do These 5 Things FirstBlog Article
Big Fish Little Pond; Little Fish Big PondBlog Article
Techies Can't Write; Writers Can't TechBlog Article
Which Is More Honest - Political or Commercial Advertising?Blog Article
What Are Your Marketing GoalsVideo
Tip 14 Purpose Of Marketing20-Sec Video
Tip 23 Inner Reality & Outside Perception20-Sec Video
Tip 24 John Smith's Eyes20-Sec Video
Tip 25 Don't Muck It Up20-Sec Video
Tip 27 Beware The Overly Creative20-Sec Video
Tip 28 Back of Your Biz Card20-Sec Video
Tip 29 Entrepreneurs' #1 Mistake20-Sec Video
Tip 31 Don't Be A Cheapskate20-Sec Video
Tip 32 Free Marketing Research20-Sec Video
Tip 34 This Call Loses Sales20-Sec Video
Tip 39 Ad Reps Lie20-Sec Video
Tip 40 Invest In Yourself20-Sec Video
Tip 57 Bedrock Businesses Rock20-Sec Video
Tip 58 Downside Of Creativity20-Sec Video
Tip 60 Radio Of The Mind20-Sec Video
Tip 61 Reach Or Frequency?20-Sec Video

[NOTE: Write Like A Madman University also contains over 215 TWIZDOMS™ and Quotes that are not listed individually]

TWIZDOMS™  & Quotes
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