Write Like A Madman Contents

Write Like A Madman Contents

How To Write Copy

Write Like A Madman University Contents

Program:  The Whole Enchilada

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COURSES (5)

MARKETING FOR SMARTIES 101

9 Reasons Marketing Fails (Audio)
17 Mistakes Small Business Makes All Too Often
Marketing for Smarties 101
2 Types of Marketing
Sync Inside Reality & Outside Perception
True Definition of Marketing
What are your Goals  (Video)
Maketing Has 2 Functions  (Video)
Thought Leaders Interview with Alan Tarr (Video)
Improve Customers Life - Even A Little Bit
Better Writing = Better Results
13 Books If You Haven't Read - You're Dead
MARKETING FOR SMARTIES 102
5 Fatal Blunders Guaranteed To Send Your Prospects Packing - And How To Fix Them All
If Your Business Is So Great…Prove It!
Marketing for Smarties 102-NEW
7 Deadly Sins of Marketing And How To Avoid Them
Money v Message - Which Is More Important
Differentiate (Video)
Unique Selling Proposition - USP (Video)
Continually Educate Your Customers And Prospects
Stop Wasting Your Money (Audio)
John Smith's Eyes
The Better Elevator Pitch (Video)
15 Action Steps Vital To Small Business Success
25 Overused, Meaningless, Trite, And Hackneyed Clichés Nobody Believes
Are You Ready To Succeed? (Audio)
84 Proven Ways To Pump Up Your Marketing

OUR SIGNATURE COPYWRITING COURSE

Write Like A MADMAN And Make Money Like Crazy  (13 Videos +15 Worksheets, Lists, and Templates, Audio set + Transcripts)
1- Introduction - General Overview and Strategy
2- Use the Correct Psychological Approach - Is Intellectual or Emotional Best For You?
3- Create Your Unique Message - The most Important Writing You Will Ever Do.
4- Structure Your Message for MAXIMUM Impact.  Get More Sales and Conversions (Pt I)
5- Structure Your Message for MAXIMUM Impact.  Get More Sales and Conversions (Pt II)
6- How To Write Dynamite Sales Copy (Pt I)
7- How To Write Dynamite Sales Copy (Pt II)
8- Advanced Copywriting Techniques.  Learn the Secrets of the World's Best Copywriters
9- How To Write Emails and Blogs.  Content, content, content - and a great Email List
10- Layout and Design - Use the right design to make prospects WANT to buy from you.
11- The Influencers.  Work of the greatest copywriters of all time, The Madmen.
12- Small Business Real-World Examples.  See how other businesses your size have met the challenge.
13- Recap and Review.  Just watch and listen to Paul Levno on the piano, while you soak it all in again.

OUR SIGNATURE WEBSITE SCIENCE & STRATEGY COURSE

Radical WebPower - The Most Important Change In Website Science And Strategy Since The Stone Age!  
1- The 7-Inch Solution - Little Known Formula Revealed.  Make the Above The Fold area of your homepage truly effective.  Cut Bounce Rate.
2- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt I)
3- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt II)
4- Features Benefits, & Satisfactions. Know the differences and help your customers improve their lives.
5- Look & Flow Small Business Website Template - Scientific Design.
6- Colors & Your Website - A Psychological Approach.
7- 5 Steps To More Clicks From Your CTAs
Bonus - How To Write Max Impact Emails and Sales Letters.  Get more opens and conversions and stay away from the "Spam Police".
9 Top FAQs From Our Webinar
How To Eat An Elephant - Logical Thought Sequence
How To Write In Thought Bites

ADVANCED COPYWRITING TECHNIQUES

4 C's Of Copywriting - Updated
Taglines - 30 Second Branding
Make It Memorable
Credibility Letter Template
How To Write Max Impact E-Mails And Sales Letters
How To Sell A High Value Service
The Differentiation Matrix
How To Sell Your Product With A Story
How To Eat An Elephant - Logical Thought Sequence
How To Write In Thought Bites
The Specificity Advantage
The Curiosity Factor

TUTORIALS (3)

OFFERS & RISK REDUCERS

Do You Ignore 94% Of Your Prospects?
Take Away The Risk Of Buying…And Make More Sales
5 Now Offers That Fall Flat And Five That Work Like A Charm
10 Most Compelling Future Offers
9 "Set Their Minds At Ease" Risk Reducers
ADAPTING TO DIGITAL
3 Step Power System For Lead Generation, Engagement, And Sales
How To Write Write Irresistible Facebook Ads In 5 Easy Steps
First-Craft Your Message (Video)
Writing Web Copy?  Do These Three Things
Why Website Doesn't Produce - And How To Fix It
I'll Trade This Helpful Info For Your Email Address
Coversion Copywriting Is Critical To Your Success
Techies Can't Write; Writers Can't Tech
First, Create A Powerful Message (Video)
7-Minute Website Power Test
7 Questions To Answer Before Even Starting To Build Or Rehab Your Website
7 Top Reasons People Buy From You Test
The Better Elevator Pitch (Video)
Can Your Home Page Pass This Write-In Test?
Organic Search - One Great Hack

WIN THE MARKETING GAME AND STOP WASTING MONEY

1-- Introduction-Welcome (Audio)
2-- Bedrock Business (Audio)
3-- True Definition of Marketing (Audio)
4-- Tactical and Strategic Marketing (Audio)
5-- STOP Wasting Money (Audio)
6-- Does Perception Match Your Reality (Audio)
7--  9 Reasons Why Marketing Fails (Audio)
8-- Five Steps to Greatness (Audio)
9-- Are You Ready To Succeed (Audio)
10-- Differentiate (Audio)
11-- Communicate-Choose the Correct Approach. (Audio)
12-- Communicate-Interrupt and Engage (Audio)
13-- Communicate-Headlines (Audio)
14-- Educate (Audio)
15-- Facilitate (Audio)
16-- Evaluate (Audio)

TOOLBOXES (7)

COPYWRITER'S TOOLBOX

How To Write Copy - Alan's Newest Book
20 Commandments For Wannabe Copywriters
45 MoneyWords For Kick-Ass Results
13 Rules When Writing For Print Media
7 Deadly Sins of Marketing And How To Avoid Them
Final 15 Check List
23 Easy Ways To Increase Selling Power
25 Most Impactful Words In Marketing Today
25 Types of Evidence To Prove Your Excellence
49 Recommended Fonts For Best Readability
15 Rules For Writing A Press Release
Features & Benefits Template
Features & Benefits Case Study
5 Steps To More Clicks From Your CTAs
Give People What They Want (Video)
Copywriter's Secret Code (Video)
"Don't Write To Be Understood.  Write So You Can't Be MISunderstood"
Good Copywriters Break The Rules - Intentionally
7 Truths About Creativity In Marketing
How To Write Max Impact Emails And Sales Letters
39 Timeless Tips From The "Madmen" For Max Results
Psychological Approach Worksheet
Taglines - 3 Second Branding
The Final 15 - Checklist
Scripting Case Study: AFLAC's Yogi In The Barber Shop
Case Study: Max Coolman

Oh, Those Mah-vel-ous Memorable Words

HEADLINE TOOLBOX

10 Fascinating Facts About Headlines
Headline Power Guide - 11 Rules To Write By
5 Golden Headline Tips From "Madman" David Ogilvy
19 Headline Techniques That Sell
35 Sure-Fire Formulas For Attention-Grabbing Headlines
False Alarm Headlines
99 Best Money-Making Headlines Of All Time
49 Recommended Fonts For Best Readability

MARKETER'S TOOLBOX

How To Be A Trade Show Pro
The Better Elevator Pitch (Video)
Thought Leaders Interview (Video)
5 Steps To Greatness (Audio)
Tactical v Strategic Marketing (Audio)
Clear Concise & Conversational (Video)
How To Write Max Impact Emails And Sales Letters
7-Inch Solution
How To Sell A High Value Service
Do You Ignore 94% Of Your Prospects?
15 Action Steps Vital To Small Business Success
9 Reasons Marketing Fails and how to fix them all (Audio)
17 Mistakes Small Business Makes All Too Often
5 Fatal Blunders Guaranteed To Send Your Prospects Packing - And How To Fix Them All
84 Proven Ways To Pump Up Your Marketing
39 Timeless Tips From The "Madmen" For Maximum Results
If Your Business Is So Great - Prove It!
The Secret Formula For A World-Class Website
Taglines - 3 Second Branding
WIN THE MARKETING GAME AND STOP WASTING MONEY (Audio Tutorial)
Sample Consumer Guide - Auto
Sample White Paper Report
FRANCHISING TOOLBOX
6 Critical Franchising Facts Of Life
6 Top Reasons Franchisors Fail
45 Truths About Franchising - Ignore Them At Your Peril
How To Pick The Right Franchise Consultant
Franchising Case Study - Cold Stone Creamery

SELF-TEST TOOLBOX

Copywriting Aptitude Test
7-Minute WebPower Test
7 Questions To Answer Before Even Starting To Build Or Rehab Your Website
Cut The Word Count Test
33 Point Website Self-Evaluation
The Write-In Self-Test
7 Top Reasons People Buy From You Test
The Differentiation Test - With Real Case Studies

VIDEO & AUDIO TOOLBOX

What Are Your Marketing Goals (Video)
Clear Concise & Conversational (Video)
Differentiate (Video)
First Create A Powerful Message (Video)
Give Customers What They Want (Video)
Marketing Has 2 Functions (Video)
USP  (Video)
Copywriter's Secret Code  (Video)
The True Definition of Marketing (Audio)
Tactical vs Strategic Marketing (Audio)
Stop Wasting Your Money (Audio)
5 Steps To Greatness  (Audio)
Are You Ready To Succeed (Audio)
Thought Leader Interview (Video)

TWIZDOMS™ INFOGRAPHICS TOOLBOX

13 Undeniable Truths of Marketing & Copywriting (InfoGraphic)
2 Skills To Sharpen To Boost Your Marketing Skills Right Now (InfoGraphic)
3 Step Power System (InfoGraphic)
4 Key Elements of a World-Class Website (InfoGraphic)
5 Cautions for Start Ups Todays (InfoGraphic)
5 Critical Elements That Get Your Emails Opened, Read, & Clicked (InfoGraphic)
5 Obstacles To Website Success (InfoGraphic)
5 Smart Ways To Build Your Email List 10X Faster (InfoGraphic)
5 Steps To Becoming A Darn Good Copywriter (InfoGraphic)
6 Franchising Facts of Life (InfoGraphic)
7 Deadly Sins of Marketing And How To Avoid Them (InfoGraphic)
7 Questions To Answer Before Even Starting To Build Or Rehab Your Website (InfoGraphic)
7 Truths About Creativity In Marketing (InfoGraphic)
10 Fascinating Facts About Headlines (InfoGraphic)
15 Marketing Mistakes Small Business Makes (InfoGraphic)
AIDA Code - The Copywriter's Secret (InfoGraphic)
Avoid the Spam Police (InfoGraphic)
Bedrock Business - The Backbone of the American Economy (InfoGraphic)
Blogs As Part of Your Marketing Strategy (InfoGraphic)
Differentiate Your Business or Die (InfoGraphic)
Why People Get Hired, Fired, or Promoted - 5 Prized Qualities (InfoGraphic)
In Praise of the Original Madmen (InfoGraphic)
Radical WebPower Effectiveness  (InfoGraphic)
Top Ten Reasons for Hiring a Marketing Advisor (InfoGraphic)
Upgrade This ONE Skill & Increase Your Market Value (InfoGraphic)
Why People Buy - Top 7 Reasons (InfoGraphic)
Writing For Websites? Do These 3 Things (InfoGraphic)

OTHERS

Glossary of 77 Marketing Terms
Blog Like A Madman  (Over 85 Articles by Alan Tarr)

 

Posted in Advertising, Branding, Conversion, Conversion Copywriting, Copywriting, Differentiation, Educate Customers, Franchising, Headlines, Marketing, Marketing Message, Marketing Research, Risk Reducers, Social Media, Websites and tagged , , , , , , , , , , , , , .