Write Like A Madman Contents
How To Write Copy |
Write Like A Madman University Contents |
Program: The Whole Enchilada |
| Free Upgrade to Lifetime Membership after 12 months - No Renewal Fees |
| COURSES (5) |
MARKETING FOR SMARTIES 101 |
| 9 Reasons Marketing Fails (Audio) |
| 17 Mistakes Small Business Makes All Too Often |
| Marketing for Smarties 101 |
| 2 Types of Marketing |
| Sync Inside Reality & Outside Perception |
| True Definition of Marketing |
| What are your Goals (Video) |
| Maketing Has 2 Functions (Video) |
| Thought Leaders Interview with Alan Tarr (Video) |
| Improve Customers Life - Even A Little Bit |
| Better Writing = Better Results |
| 13 Books If You Haven't Read - You're Dead |
| MARKETING FOR SMARTIES 102 |
| 5 Fatal Blunders Guaranteed To Send Your Prospects Packing - And How To Fix Them All |
| If Your Business Is So Great…Prove It! |
| Marketing for Smarties 102-NEW |
| 7 Deadly Sins of Marketing And How To Avoid Them |
| Money v Message - Which Is More Important |
| Differentiate (Video) |
| Unique Selling Proposition - USP (Video) |
| Continually Educate Your Customers And Prospects |
| Stop Wasting Your Money (Audio) |
| John Smith's Eyes |
| The Better Elevator Pitch (Video) |
| 15 Action Steps Vital To Small Business Success |
| 25 Overused, Meaningless, Trite, And Hackneyed Clichés Nobody Believes |
| Are You Ready To Succeed? (Audio) |
| 84 Proven Ways To Pump Up Your Marketing |
OUR SIGNATURE COPYWRITING COURSE |
| Write Like A MADMAN And Make Money Like Crazy (13 Videos +15 Worksheets, Lists, and Templates, Audio set + Transcripts) |
| 1- Introduction - General Overview and Strategy |
| 2- Use the Correct Psychological Approach - Is Intellectual or Emotional Best For You? |
| 3- Create Your Unique Message - The most Important Writing You Will Ever Do. |
| 4- Structure Your Message for MAXIMUM Impact. Get More Sales and Conversions (Pt I) |
| 5- Structure Your Message for MAXIMUM Impact. Get More Sales and Conversions (Pt II) |
| 6- How To Write Dynamite Sales Copy (Pt I) |
| 7- How To Write Dynamite Sales Copy (Pt II) |
| 8- Advanced Copywriting Techniques. Learn the Secrets of the World's Best Copywriters |
| 9- How To Write Emails and Blogs. Content, content, content - and a great Email List |
| 10- Layout and Design - Use the right design to make prospects WANT to buy from you. |
| 11- The Influencers. Work of the greatest copywriters of all time, The Madmen. |
| 12- Small Business Real-World Examples. See how other businesses your size have met the challenge. |
| 13- Recap and Review. Just watch and listen to Paul Levno on the piano, while you soak it all in again. |
OUR SIGNATURE WEBSITE SCIENCE & STRATEGY COURSE |
| Radical WebPower - The Most Important Change In Website Science And Strategy Since The Stone Age! |
| 1- The 7-Inch Solution - Little Known Formula Revealed. Make the Above The Fold area of your homepage truly effective. Cut Bounce Rate. |
| 2- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt I) |
| 3- 13 Essentials Your Website Absolutely, Positively Must Have To Win (Video Pt II) |
| 4- Features Benefits, & Satisfactions. Know the differences and help your customers improve their lives. |
| 5- Look & Flow Small Business Website Template - Scientific Design. |
| 6- Colors & Your Website - A Psychological Approach. |
| 7- 5 Steps To More Clicks From Your CTAs |
| Bonus - How To Write Max Impact Emails and Sales Letters. Get more opens and conversions and stay away from the "Spam Police". |
| 9 Top FAQs From Our Webinar |
| How To Eat An Elephant - Logical Thought Sequence |
| How To Write In Thought Bites |
ADVANCED COPYWRITING TECHNIQUES |
| 4 C's Of Copywriting - Updated |
| Taglines - 30 Second Branding |
| Make It Memorable |
| Credibility Letter Template |
| How To Write Max Impact E-Mails And Sales Letters |
| How To Sell A High Value Service |
| The Differentiation Matrix |
| How To Sell Your Product With A Story |
| How To Eat An Elephant - Logical Thought Sequence |
| How To Write In Thought Bites |
| The Specificity Advantage |
| The Curiosity Factor |
TUTORIALS (3) |
OFFERS & RISK REDUCERS |
| Do You Ignore 94% Of Your Prospects? |
| Take Away The Risk Of Buying…And Make More Sales |
| 5 Now Offers That Fall Flat And Five That Work Like A Charm |
| 10 Most Compelling Future Offers |
| 9 "Set Their Minds At Ease" Risk Reducers |
| ADAPTING TO DIGITAL |
| 3 Step Power System For Lead Generation, Engagement, And Sales |
| How To Write Write Irresistible Facebook Ads In 5 Easy Steps |
| First-Craft Your Message (Video) |
| Writing Web Copy? Do These Three Things |
| Why Website Doesn't Produce - And How To Fix It |
| I'll Trade This Helpful Info For Your Email Address |
| Coversion Copywriting Is Critical To Your Success |
| Techies Can't Write; Writers Can't Tech |
| First, Create A Powerful Message (Video) |
| 7-Minute Website Power Test |
| 7 Questions To Answer Before Even Starting To Build Or Rehab Your Website |
| 7 Top Reasons People Buy From You Test |
| The Better Elevator Pitch (Video) |
| Can Your Home Page Pass This Write-In Test? |
| Organic Search - One Great Hack |
WIN THE MARKETING GAME AND STOP WASTING MONEY |
| 1-- Introduction-Welcome (Audio) |
| 2-- Bedrock Business (Audio) |
| 3-- True Definition of Marketing (Audio) |
| 4-- Tactical and Strategic Marketing (Audio) |
| 5-- STOP Wasting Money (Audio) |
| 6-- Does Perception Match Your Reality (Audio) |
| 7-- 9 Reasons Why Marketing Fails (Audio) |
| 8-- Five Steps to Greatness (Audio) |
| 9-- Are You Ready To Succeed (Audio) |
| 10-- Differentiate (Audio) |
| 11-- Communicate-Choose the Correct Approach. (Audio) |
| 12-- Communicate-Interrupt and Engage (Audio) |
| 13-- Communicate-Headlines (Audio) |
| 14-- Educate (Audio) |
| 15-- Facilitate (Audio) |
| 16-- Evaluate (Audio) |
TOOLBOXES (7) |
COPYWRITER'S TOOLBOX |
| How To Write Copy - Alan's Newest Book |
| 20 Commandments For Wannabe Copywriters |
| 45 MoneyWords For Kick-Ass Results |
| 13 Rules When Writing For Print Media |
| 7 Deadly Sins of Marketing And How To Avoid Them |
| Final 15 Check List |
| 23 Easy Ways To Increase Selling Power |
| 25 Most Impactful Words In Marketing Today |
| 25 Types of Evidence To Prove Your Excellence |
| 49 Recommended Fonts For Best Readability |
| 15 Rules For Writing A Press Release |
| Features & Benefits Template |
| Features & Benefits Case Study |
| 5 Steps To More Clicks From Your CTAs |
| Give People What They Want (Video) |
| Copywriter's Secret Code (Video) |
| "Don't Write To Be Understood. Write So You Can't Be MISunderstood" |
| Good Copywriters Break The Rules - Intentionally |
| 7 Truths About Creativity In Marketing |
| How To Write Max Impact Emails And Sales Letters |
| 39 Timeless Tips From The "Madmen" For Max Results |
| Psychological Approach Worksheet |
| Taglines - 3 Second Branding |
| The Final 15 - Checklist |
| Scripting Case Study: AFLAC's Yogi In The Barber Shop |
| Case Study: Max Coolman
Oh, Those Mah-vel-ous Memorable Words |
HEADLINE TOOLBOX |
| 10 Fascinating Facts About Headlines |
| Headline Power Guide - 11 Rules To Write By |
| 5 Golden Headline Tips From "Madman" David Ogilvy |
| 19 Headline Techniques That Sell |
| 35 Sure-Fire Formulas For Attention-Grabbing Headlines |
| False Alarm Headlines |
| 99 Best Money-Making Headlines Of All Time |
| 49 Recommended Fonts For Best Readability |
MARKETER'S TOOLBOX |
| How To Be A Trade Show Pro |
| The Better Elevator Pitch (Video) |
| Thought Leaders Interview (Video) |
| 5 Steps To Greatness (Audio) |
| Tactical v Strategic Marketing (Audio) |
| Clear Concise & Conversational (Video) |
| How To Write Max Impact Emails And Sales Letters |
| 7-Inch Solution |
| How To Sell A High Value Service |
| Do You Ignore 94% Of Your Prospects? |
| 15 Action Steps Vital To Small Business Success |
| 9 Reasons Marketing Fails and how to fix them all (Audio) |
| 17 Mistakes Small Business Makes All Too Often |
| 5 Fatal Blunders Guaranteed To Send Your Prospects Packing - And How To Fix Them All |
| 84 Proven Ways To Pump Up Your Marketing |
| 39 Timeless Tips From The "Madmen" For Maximum Results |
| If Your Business Is So Great - Prove It! |
| The Secret Formula For A World-Class Website |
| Taglines - 3 Second Branding |
| WIN THE MARKETING GAME AND STOP WASTING MONEY (Audio Tutorial) |
| Sample Consumer Guide - Auto |
| Sample White Paper Report |
| FRANCHISING TOOLBOX |
| 6 Critical Franchising Facts Of Life |
| 6 Top Reasons Franchisors Fail |
| 45 Truths About Franchising - Ignore Them At Your Peril |
| How To Pick The Right Franchise Consultant |
| Franchising Case Study - Cold Stone Creamery |
SELF-TEST TOOLBOX |
| Copywriting Aptitude Test |
| 7-Minute WebPower Test |
| 7 Questions To Answer Before Even Starting To Build Or Rehab Your Website |
| Cut The Word Count Test |
| 33 Point Website Self-Evaluation |
| The Write-In Self-Test |
| 7 Top Reasons People Buy From You Test |
| The Differentiation Test - With Real Case Studies |
VIDEO & AUDIO TOOLBOX |
| What Are Your Marketing Goals (Video) |
| Clear Concise & Conversational (Video) |
| Differentiate (Video) |
| First Create A Powerful Message (Video) |
| Give Customers What They Want (Video) |
| Marketing Has 2 Functions (Video) |
| USP (Video) |
| Copywriter's Secret Code (Video) |
| The True Definition of Marketing (Audio) |
| Tactical vs Strategic Marketing (Audio) |
| Stop Wasting Your Money (Audio) |
| 5 Steps To Greatness (Audio) |
| Are You Ready To Succeed (Audio) |
| Thought Leader Interview (Video) |
TWIZDOMS™ INFOGRAPHICS TOOLBOX |
| 13 Undeniable Truths of Marketing & Copywriting (InfoGraphic) |
| 2 Skills To Sharpen To Boost Your Marketing Skills Right Now (InfoGraphic) |
| 3 Step Power System (InfoGraphic) |
| 4 Key Elements of a World-Class Website (InfoGraphic) |
| 5 Cautions for Start Ups Todays (InfoGraphic) |
| 5 Critical Elements That Get Your Emails Opened, Read, & Clicked (InfoGraphic) |
| 5 Obstacles To Website Success (InfoGraphic) |
| 5 Smart Ways To Build Your Email List 10X Faster (InfoGraphic) |
| 5 Steps To Becoming A Darn Good Copywriter (InfoGraphic) |
| 6 Franchising Facts of Life (InfoGraphic) |
| 7 Deadly Sins of Marketing And How To Avoid Them (InfoGraphic) |
| 7 Questions To Answer Before Even Starting To Build Or Rehab Your Website (InfoGraphic) |
| 7 Truths About Creativity In Marketing (InfoGraphic) |
| 10 Fascinating Facts About Headlines (InfoGraphic) |
| 15 Marketing Mistakes Small Business Makes (InfoGraphic) |
| AIDA Code - The Copywriter's Secret (InfoGraphic) |
| Avoid the Spam Police (InfoGraphic) |
| Bedrock Business - The Backbone of the American Economy (InfoGraphic) |
| Blogs As Part of Your Marketing Strategy (InfoGraphic) |
| Differentiate Your Business or Die (InfoGraphic) |
| Why People Get Hired, Fired, or Promoted - 5 Prized Qualities (InfoGraphic) |
| In Praise of the Original Madmen (InfoGraphic) |
| Radical WebPower Effectiveness (InfoGraphic) |
| Top Ten Reasons for Hiring a Marketing Advisor (InfoGraphic) |
| Upgrade This ONE Skill & Increase Your Market Value (InfoGraphic) |
| Why People Buy - Top 7 Reasons (InfoGraphic) |
| Writing For Websites? Do These 3 Things (InfoGraphic) |
OTHERS |
| Glossary of 77 Marketing Terms |
| Blog Like A Madman (Over 85 Articles by Alan Tarr) |