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BLOG ARTICLES by ALAN TARR w/ LINKS |
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1- 3 C's OF PROFESSIONAL COPYWRITING |
2-BETTER WRITING BETTER RESULTS |
3-WHY YOUR WEBSITE DOESN'T PRODUCE |
4-7 TRUTHS ABOUT CREATIVITY IN MARKETING |
5-THE MOUSETRAP CLAPTRAP |
6-WHAT PROFESSIONAL COPYWRITERS DO |
7-THE COPYWRITER'S SECRET |
8-TWO SIDES OF MARKETING |
9-SIMPLE WORDS, SHORT SENTENCES |
10-PROF. COPYWRITERS BREAK THE RULES |
11-WRITE LIKE YOUR CUSTOMERS SPEAK |
12-IS YOUR WRITING TOO CUTE? |
13-BE DIFFERENT FROM YOUR COMPETITORS |
14-TEST COPYWRITING ONE TWEAK AT A TIME |
15- WRITE CONVERSATIONALLY |
16-WRITING WEB COPY? DO THESE 3 THINGS |
17-LEARN THE SECRETS OF THE WORLD'S BEST COPYWRITERS |
18-COPYWRITERS BE BELIEVABLE OR BE GONE |
19-ARE YOU READY TO BUY YET? |
20-CONTINUALLY EDUCATE YOUR CUSTOMERS |
21-IDIOTS MANIACS GEORGE CARLIN & ME |
22-CONVERSION COPYWRITING IS CRITICAL |
23-TAKE AWAY THE RISK OF BUYING |
24-WHICH IS MORE HONEST POLITICAL OR COMMERCIAL ADVERTISING? |
25-MONEY OR MESSAGE? |
26-NOW AND FUTURE BUYERS |
27-JOHN SMITH'S EYES |
28-1 COSTLY MISTAKE |
29-A MARKETING STRATEGY THAT GETS RESULTS |
30-SUCCESS IN MARKETING- 1 QUESTION |
31-I AM A PROFESSIONAL COPYWRITER |
32-ENTREPRENEUR OR COPYWRITER? |
33-WHAT IS MARKETING - REALLY? |
34-TAGLINES |
35-IF YOU DON'T HAVE A WEBSITE - GET ONE NOW! |
36-#1 MISTAKE OF ENTREPRENEURS |
37-DON'T BE FICKLE - STAY WITH WORDS THAT WORK |
38-I'LL TRADE YOU THIS HELPFUL INFO FOR YOUR EMAIL |
39-DON'T REDESIGN YOUR WEBSITE - RADICALLY REHAB IT |
40-ADVERTISING ON RADIO? DO THESE 5 THINGS FIRST |
41-BIG FISH LITTLE POND; LITTLE FISH BIG POND |
42-DON'T LET YOUR MARKETING SINK IN A SEA OF MEANINGLESS CLAIMS |
43-IMPROVE YOUR CUSTOMER'S LIFE-EVEN FOR A DAY |
44-IT'S WHAT YOU SAY NOT WHERE YOUR AD APPEARS |
45-DON'T WRITE TO BE UNDERSTOOD |
46-TOP 10 REASONS FOR HIRING MARKETING EXPERT |
47-K.I.S.S. COPY |
48-HOW TO SELL PRODUCT WITH A STORY |
49-TECHIES CAN'T WRITE; WRITERS CAN'T TECH |
50-THE A-B RUSE |
51-GOD BLESS BEDROCK ENTREPRENEURS |
52-ARE YOU TRAINING CUSTOMERS NOT TO BUY? |
53-7 STEPS TO A COMPELLING MARKETING MESSAGE |
54-6 CRITICAL FRANCHISE FACTS OF LIFE |
55-TOP 6 REASONS FRANCHISORS FAIL |
56-MONEY-MAKING HEADLINES |
57-CREATE HEADLINESS THAT INTERRUPT & ATTRACT |
58- TURNING FEATURES INTO BENEFITS |
59-WITHOUT A COMPELLING MESSAGE YOUR MARKETING WON'T WORK |
60-CLICHES I NEVER WANT TO SEE OR HEAR AGAIN |
61-SOMETIMES THE PRODUCT SELLS ITSELF |
62-THE BETTER ELEVATOR PITCH |
63-DON'T COPY THE MEGA-MARKETERS |
64-THE "AHHH" THAT REFRESHES |
65-WRITE LIKE A MADMAN CONTENTS |
66-TWIZDOMS-MARKETING WISDOM IN TWITTER-SIZED BITES |
67-WRITE LIKE A MADMAN UNIVERSITY |
68-COPYWRITERS THE HEART AND SOUL OF MARKETING |
69-TO PERFORM LIKE A MARKETING EXPERT
70- #1 REASON YOUR MARKETING ISN'T WORKING
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72-DON'T OVERLOOK THE BACK BIZ CARD |
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73-WEBSITE IS A TEAM EFFORT |
74-UPGRADE THIS 1 SKILL & INCREASE YOUR MARKET VALUE |
75-WHY I HAVEN'T WORKED SINCE 1980. SUCCESSFULLY! |
76-THE BURGER WARS - HOW BURGER KING ALMOST BEAT McDONALDS |
77- MARKETING FOR NON-PROFITS |
78-IT WON'T WORK W/O A GREAT MESSAGE |
79-MARKETING YOUR SMALL BUSINESS |
80-IS YOUR MARKETING STRATEGY FOOLPROOF OR FOOLHARDY? |
81- MARKETING CASE STUDY - MARY'S BAR |
82-TELL MORE, SELL MORE |
83-FREELANCE COPYWRITER PHENOMENON |
84-WHAT A WRISTWATCH HAS TO DO WITH WEBSITE EFFECTIVENESS |
85-NAKED MARKETING - IT'S NOT WHAT YOU MAY THINK |
86-13 COPYWRITING TIPS & TRICKS FROM THE PRO |
87-9 SUREFIRE WAYS TO GRAB YOUR READER'S ATTENTION |
88-10 TIPS TO SHARPEN YOUR COPYWRITING SKILLS |
89-9 SURE TIPS TO SHARPEN YOUR COPYWRITING |
90-WORST MARKETING MISTAKE EVER |
91-RECESSION MARKETING |
92-COMMITTED TO SUCCESS OR SCARED OF FAILURE?
93-TRAINED COPYWRITERS ARE IN DEMAND
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