The best pure Prospecting Letter Template I can imagine. Builds credibility from the get-go and dramatically increases your chances of a positive response.
Bonus 2 - How To Sell A High Value Service
Some say selling a service - especially one involving Real Money - is the toughest marketing task. Try this 5-Step Process that can help you disprove that idea in a flash.
Bonus 3 - How To Be A Trade Show Pro
One of the dirty little secrets of most Trade Show Exhibitors is, because they're not prepared they seldom, if ever, get enough business out of a show to even cover costs. Make your next (or first) Trade Show your best ever.
Bonus 4 - 39 Timeless Tips From The “Madmen”
A simple but powerful guide loaded with timeless wisdom I learned from the greatest minds in marketing and advertising - the original Madmen.
Bonus 5 - 9 Set-Their-Minds-At-Ease Risk Reducers
When prospects don't know you or have any experience doing business with you, they feel nervous. To calm their anxieties, use these good, proven Risk Reducers for a more sales and happier customers.
Bonus 6 - 15 Rules For Writing A Press Release
Press Releases must follow the rules set out by media. Why? Because free (or earned) media can pick up your story or "circular file" it at their whim. All you can do to help with their decision is to follow these 15 Rules.
Bonus 7 - 5 Fatal Blunders - And How To Fix Them All
Key Troubleshooting Guide helps you fix 5 common messaging errors and boost sales. Includes clarifying case studies.
Bonus 8 - 9 Reasons Why Marketing Fails
Common Sense Solutions for common marketing mistakes. Contains actual examples of the right way to do it. Don't be without this.
Bonus 9 - Make It Memorable - Advanced Techniques
You want people to remember the words you write, right? The more the reader remembers, the more sales you make. These 5 Advanced Techniques are proven to aid recall.
Bonus 10 - MAX IMPACT Letters & E-Mail
Valuable Template for constructing communications that work. Don’t wing it. Use this proven formula.
(Also see Video #9)