1 - Introduction to the Series Click Image For FREE Preview
To get the most out of this series watch this video first. The stage will then be set for a productive learning experience for you.
2 - Use the Correct Psychology
The intellectual approach and the emotional approach to business marketers.
3 - Create Your Own Unique Message
Create a unique message for your unique business. Increase response, conversions and sales with a Unique Selling Proposition.
4 - Structure For Maximum Impact Part 1
Step-by-step to creating the most effective pieces for your business marketing.
5 - Structure For Maximum Impact Part 2
The steps to marketing success continue with the "AIDA" code and compelling offers.
6 - Writing Dynamite Sales Copy Part 1
With your marketing structure in place here are the basics for writing copy that maximizes your sales.
7 - Writing Dynamite Sales Copy Part 2
More on the basics for writing copy that maximizes your sales.
8 - Advanced Copywriting Techniques
Now for Advanced Copywriting Techniques
9 - How To Write Emails, Blogs & Copy
Make your Emails and Blogs get better open rates and connect with your customers and clients.
10 - About Your Layout and Design
Copy is of primary importance, but the "look and feel" of your piece makes it even better as you will find out here.
11 - The "Madmen" Influencers
Learn a bit about the real "Madmen" and how their influence is still felt on the best copy written to this day.
12 - Small Business Real World Examples
Now, armed with the basics, see how others have been successful with these Real World Examples.
13 - Watch A Visual Recap & Review
Time to relax and watch a visual Recap and Review of the entire series.
Downloadable Bonus Audio Set
Your subscription includes the audio from all 13 videos. Download and listen to the entire series anywhere.
Word-For-Word Written Transcripts
Your subscription includes the written transcripts from all 13 videos. Download and print out to have a copy for review.
Bonus 1 - The John Boyens’ Credibility Letter
The best pure Prospecting Letter Template I can imagine. Builds credibility from the get-go and dramatically increases your chances of a positive response.
Bonus 2 - How To Sell A High Value Service
Some say selling a service - especially one involving Real Money - is the toughest marketing task. Try this 5-Step Process that can help you disprove that idea in a flash.
Bonus 3 - How To Be A Trade Show Pro
One of the dirty little secrets of most Trade Show Exhibitors is, because they're not prepared they seldom, if ever, get enough business out of a show to even cover costs. Make your next (or first) Trade Show your best ever.
Bonus 4 - 39 Timeless Tips From The “Madmen”
A simple but powerful guide loaded with timeless wisdom I learned from the greatest minds in marketing and advertising - the original Madmen.
Bonus 5 - 9 Set-Their-Minds-At-Ease Risk Reducers
When prospects don't know you or have any experience doing business with you, they feel nervous. To calm their anxieties, use these good, proven Risk Reducers for a more sales and happier customers.
Bonus 6 - 15 Rules For Writing A Press Release
Press Releases must follow the rules set out by media. Why? Because free (or earned) media can pick up your story or "circular file" it at their whim. All you can do to help with their decision is to follow these 15 Rules.
Bonus 7 - 5 Fatal Blunders - And How To Fix Them All
Key Troubleshooting Guide helps you fix 5 common messaging errors and boost sales. Includes clarifying case studies.
Bonus 8 - 9 Reasons Why Marketing Fails
Common Sense Solutions for common marketing mistakes. Contains actual examples of the right way to do it. Don't be without this.
Bonus 9 - Make It Memorable - Advanced Techniques
You want people to remember the words you write, right? The more the reader remembers, the more sales you make. These 5 Advanced Techniques are proven to aid recall.
Bonus 10 - MAX IMPACT Letters & E-Mail
Valuable Template for constructing communications that work. Don’t wing it. Use this proven formula.
(Also see Video #9)