Pro Copywiters Do It; Amateurs Don’t
This one trick started me on the way to being a master pro copywriter when I was just 18 years old.
This Pro Copywriter secret helped me write better for over 30 years
I was a new copywriter trainee, nowhere near a professional copywriter. I had confidence I hadn’t earned and talent I had yet to develop. But I was exceptionally lucky to have mentors/bosses who demanded a lot of me from my first day on the job. And gave a lot in return.
The Best 30-Second Lesson I Ever Got
I wrote my first one-pager and submitted it with high hopes. My boss, an experienced pro copywriter asked, “Did you read this?”
“I wrote it” I replied. “Of course I read it”.
“Because conversion copywriting is more than just words; it should have a rhythm, a flow, a tempo. And you can only hear that when you read it aloud – as if you were recording it. Then you will understand what the reader hears in his head and you’ll know when you’ve done your job right.”
Read Everything You Write Out Loud…
…at least a dozen times. I’ve been doing it for over 30 years. It works.
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