What Is A Copywriter?

I Am A Professional Copywriter

I educate, inform and influence.  I am a professional copywriter.

Conversion copywriters and brand strategists like me understand that one of the biggest failings of small business is the lack of a consistent, compelling message.  How can you expect prospects to choose to do business with you if you don’t give them reasons to do so?  Reasons that are meaningful to them, not necessarily to you.

One of the first tenets of good copywriting is, “Leave your ego at the door”.

Copywriting Psychology

Copywriters understand the science and psychology of words and images.  We use them to:

  • Educate
  • Inform
  • Motivate
  • Inspire
  • Excite
  • Relieve
  • Reassure
  • Alert
  • Solve
  • Soothe
  • Exhort

We do so by appealing to both reason and imagination.  Intellect and emotion.  A good copywriter knows instinctively that our job is to help our prospects make a decision.  A great copywriter wants that decision to be the best one for them.

As you go about your business of selling products and services, stop and think if your web content, ad copy, emails, and brochure descriptions live up to the level of the rest of your business.  If not, consider contacting a professional copywriter or educating yourself in this most useful of skills.

It may be the best – and least expensive – way of increasing sales you ever thought of.

What’s Best For YOU?

If you are interested in becoming a professional copywriter, or if you own a small business and need to learn the Secrets Of The World’s Best Copywriters, there are a number of good digital copywriting courses available to you.  Since I created one of the best (the “How To Write Copy” System at Write Like A Madman University,) I thought you might want to check it out.

It will be well worth a few minutes of your time.

#   #   #

Posted in Advertising, Copywriting, Marketing and tagged , , , , , .