The Mousetrap Claptrap

You Need Marketing

WHY YOU NEED MARKETING

Remember this well-known quote that most people swear by?

“Build A Better Mousetrap And The World Will Beat A Path To Your Door.” Ralph Waldo Emerson

Now, old R.W. was a super-wonderful intellect, essayist and poet, but in this case, he was just wrong, wrong, wrong!

What if you invent a world-changing technology and keep it a secret?  Or put up a great website and don’t do any SEO or digital advertising?  Or write a brilliant book but never contact a publisher?  Why in the name of all that's holy, would the world beat a path to the door of someone they don’t know exists, to obtain something they’ve never even heard of?  It’s a ridiculous proposition!  You need marketing.

Marketing Was Invented To Tell Your Story

You need marketing. It informs people what’s new and wonderful, what’s tried and true, and all about the products and services that can improve their lives, their businesses their bodies and their minds.  When the caveman who invented the wheel told his friend, “Look what I did!”…that was marketing.  And when he said, "Look at all it can do for you"... that was his Value Proposition.

Take The World By Storm

SHOUT!  Don’t whisper.  And make sure someone hears you.

You Need Marketing - Here Are Two Great, Gifts For You

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All Websites need a regular assessment of how they're working.  See my article, Don't Redesign Your Website - Radically Rehab It.

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