Take Away The Fear & Risks Of Buying… And Make More Conversions And Sales
Take Away The Fear and Risk of Buying
Take Away The Fear And Risk Of Buying for More Conversions And Sales
What Causes The Fear and Risk of Buying and How You Can Conquer It
The Fear and Risk of Buying is rooted in the unknown. New prospects don't know you and, therefore, are a bit skittish about giving their credit cards and money to an entity they've not dealt with before. You can Conquer this fear of buying with reassuring "risk reducers".
When a prospect comes face-to-face with a good marketing message, every move they make requires a decision on their part. Shall I stay or shall I leave? Am I in the right place? What's in it for me? Shall I scroll down and read some more? Do I click-thru as they ask, or click away? Do I buy now, or forever keep my money?
Each time your readers take an action you want them to take, like scrolling down, reading more, watching a short video, etc., they have chosen to give you a "Mini-Yes". A good conversion copywriter, will happily escort the prospect down the page, through a few mini-yesses until they come to a key or major decision point (usually having a Call-To-Action (CTA) button.) Now the mini-yes is about to turn into a major YES with the click-thru, the Subscribe Now, or the Set-Up Account button. And here's where the "fear and risk of buying" starts.
How To Turn Anxiety Into A Major YES by Reducing Fear and Risk of Buying
For all who sell to remote customers either online, via catalog or by direct marketing, here is a virtually foolproof way of increasing your website conversions and direct sales. Remove the fear and risk of buying from your customers as much as possible.
When consumers buy remotely – especially when they haven’t done business with you before – there is always some fear present. Will I get what I ordered? Will it be as described? Do I have that much money? Maybe it won't fit or the color won't be as shown? What if it breaks? Or if I just don’t like it?
It is a critical goal of your marketing to alleviate the "Fear of Buying" by Reducing the RISK of Buying. To do this you can use a number of trust-inspiring measures such as:
- Unconditional Money-Back Guarantee
- Try it before you buy it
- No restocking fee
- Easy payment plan
- Perfect fit Guarantee
- Strong product warranty
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