Is Your Marketing Strategy Foolproof or Foolhardy?

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want to examine your expectations.   A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true).  Unfortunately, that won’t wash considering Mr […]

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Write Conversationally

Too many business owners and marketers write in an overly formal or overly salesy manner.  If you want people to listen to what you say, speak and write conversationally. People relate to people.  That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table.  Here are […]

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Make Money As A Copywriter

Freelance Copywriter Phenomenon

The Freelance Copywriter Phenomenon More Gen X, Y, And Millennials Than Ever, Are Opting For Careers, Or Side Gigs As Freelance Copywriters Freelancers Averaging $81,748/year (Source: Glassdoor) It’s no secret that our economy is in a major shift to a work-from-anywhere lifestyle – and copywriters are leading the way. Now, before you get ahead of […]

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Professional Copywriters Break The Rules...And Win

Copywriters Break Grammar Rules And Live To Collect Bonuses

Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter.  We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?”  Sometimes you […]

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Tag Lines are a critical component of your marketing message

Tag Lines: Why You Need ‘Em And How To Create ‘Em

Small businesses need good Tag Lines as much as billion dollar brands.  Here’s a quick tutorial on how to create one for your business What Are Tag Lines? Tag lines, or slogans, are short, memorable statements about a company or its products or services.  Along with your name, they are designed to convey a strong […]

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