You can replicate Word of Mouth Advertising In The Lab

Word Of Mouth Advertising and How To Create It In The “Lab”

Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter?  And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]

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Is Your Marketing Strategy Foolproof or Foolhardy?

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want to examine your expectations.   A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true).  Unfortunately, that won’t wash considering Mr […]

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Write Conversationally

Too many business owners and marketers write in an overly formal or overly salesy manner.  If you want people to listen to what you say, speak and write conversationally. People relate to people.  That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table.  Here are […]

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Make Money As A Copywriter

Freelance Copywriter Phenomenon

The Freelance Copywriter Phenomenon More Gen X, Y, And Millennials Than Ever, Are Opting For Careers, Or Side Gigs As Freelance Copywriters Freelancers Averaging $81,748/year (Source: Glassdoor) It’s no secret that our economy is in a major shift to a work-from-anywhere lifestyle – and copywriters are leading the way. Now, before you get ahead of […]

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Professional Copywriters Break The Rules...And Win

Copywriters Break Grammar Rules And Live To Collect Bonuses

Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter.  We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?”  Sometimes you […]

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