MARKETING IN A RECESSION

Recession Marketing-How To Prosper In A Slow Economy

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]

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Entrepreneur or Copywriter?

Entrepreneur or Copywriter?

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]

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Worst Marketing Mistake Ever and How To Fix It Fast

The Worst Marketing Mistake Ever?  Am I serious?!?  I am.  Truly.   Let’s start with a very short quiz and put this all in perspective. Which if the following is the MOST critical part of your marketing? Digital Marketing driving traffic to your website or landing pages Automated Email/CRM System Lead Generation Free Content/Blogs A […]

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FOR A HIGH PAYING CAREER

13 Copywriting Tips & Tricks from the Pro

I am happy to provide you with these 13 Copywriting Tips & Tricks taken from my 35+ years as a Master Copywriter and now Head Madman at Write Like A Madman University. I think it’s helpful to segment these copywriting tips into four categories: The View From 30,000 Feet Headlines and Such Wordsmithing Cautionary Technical […]

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17 SureFire Ways To Grab Your Reader’s Attention

Fact: Five times more people read your headline than read your body copy.  Knowing this, the professional copywriter puts more thought into developing great headlines than anything else – because it pays off.  That’s why all 17 surefire ways to grab your reader’s attention are Headline Tips. Before we commence with our list, I’d like […]

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