7 Truths About Creativity In Copywriting

7 Truths About Creativity In Marketing

Is unleashed Creativity always a positive for your website and ads? No, say many top professional copywriters and brand strategists.   Do you want your ads to win awards, or do you want more sales? “Hey, who’s the creative guy around here?”  Question a lot of creative guys (and gals) about the work they did […]

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Build Your Opt-In List The Right Way

I’ll Trade This Helpful Info For Your E-Mail Address

“Hey!  Psst!  Yeah, you.  I’ll trade you this helpful info for your Email address.  That’s right, free and without obligation.  You’ll get my weekly emails, called Tuesday TWIZDOMS, and you can unsubscribe from my Opt-In List any time you get a notion.  Yes, that’s true…so, what have you got to lose?” Why do I do […]

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No Website? – Get One Now!

Are you in business, or planning to start a business?  Then you absolutely, positively should have a website. If you don’t have a website – get one now. Once you have one, here’s a check list to make sure it’s doing its job. A website fulfills two basic functions for the average (non e-tail) small […]

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Money-Making Headlines

Money-Making Headlines

Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article.  A strong headline is like a carnival barker, calling at folks to “C’mon In” and enticing them with snippets of what they’ll see inside.  That’s the #1 job of your headline.  To grab the attention of […]

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Write To Your Audience

Write For Your Audience & Like Your Customers Speak

If you want to create Radical WebPower, great emails that convert, and ads and brochures that get read, follow this simple rule…Write for your Audience! I was watching a baseball game with some friends.  As the batter advanced to the plate I mentioned, “Watch this guy.  He’s got a .580 on base percentage against southpaws.  […]

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