BLOG ARTICLES by ALAN TARR w/ LINKS 1- 3 C’s OF PROFESSIONAL COPYWRITING 2-BETTER WRITING BETTER RESULTS 3-WHY YOUR WEBSITE DOESN’T PRODUCE 4-7 TRUTHS ABOUT CREATIVITY IN MARKETING 5-THE MOUSETRAP CLAPTRAP 6-WHAT PROFESSIONAL COPYWRITERS DO 7-THE COPYWRITER’S SECRET 8-TWO SIDES OF MARKETING 9-SIMPLE WORDS, SHORT SENTENCES 10-PROF. COPYWRITERS BREAK THE RULES 11-WRITE LIKE YOUR […]
Buying choices are made on differences – not similarities. Here’s how to make them choose you. It is your job as a marketer to set your company or product apart from your competitors in the mind of your prospect. When I start with a new client I always ask, “What makes you different – and […]
What in the world does an orange have to do with an article about a killer marketing message? If your business survives on selling goods or services – pretty much everyone – you need to develop a compelling marketing message. Not for just the marketing and sales staff or the owner. But for everyone. Make […]