Upgrade This One Skill Set & Increase Your Market Value

Blog Article: Upgrade This ONE Skill & Increase YOUR Market Value If you are a Copywriter, freelance or employed, or are employed by a business or non-profit, chances are you could make yourself more valuable – even indispensable – to your client or company.  Upgrade just this one skill and you’ll Increase Your Market Value […]

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Website is a TEAM Effort – FAQ

FAQ – Website Is A Team Effort Q: I have an up-to-date website, but it’s not bringing in the conversions and customers I expected.  Do I need to redesign it? A: Whoa…hold your horses.  Before you go throwing time and/or money at it, let’s look at the top two reasons modern websites don’t convert. The […]

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Copywriters: The Heart and Soul of Marketing

Marketing Copywriters – The Indispensable Skill The Golden Age Of Marketing (1945 – 1980) brought about numerous advancements in the art and science of marketing and advertising.  Color and photography became important aspects of print advertising.  Direct response (aka direct mail) gained tremendously in popularity and use.  Adding music or jingles to radio ads became […]

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Write Like A Madman University

Small Business Entrepreneurs are the reason I created Write Like A Madman University.  I’ve been doing marketing seminars for almost 20 years and in that time, I’ve met over 3,000 small business owners.  From one-person start-ups to established companies with $5 million in revenue.  The vast majority were struggling with disappointing results tied directly to […]

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Your Unique Marketing Message is\\Is All-Important

It’s What You Say – Not Where Your Ad Appears

What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]

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