Optimize Conversion Rates Now

How Can I Boost My Conversion Rates Now?

How Can I Boost My Conversion Rates Now? Of all the questions marketers and copywriters ask, how to increase Conversion Rates, is well up the “importance” chart. In fact, for many currently engaged in offering products or services though websites, landing pages(s), email campaigns, or advertisements, it might just be the existential question, the answer […]

Read More
How Can I Start Writing Copy? 7 Rules To Follow To Avoid Total Frustration

How Can I Start Writing Copy? 7 Rules To Follow

How Can I Start Writing Copy?  7 Rules to Follow to Avoid Total Frustration   So, you want to know how to start writing copy.  Admirable. We’ll approach this noble goal by laying out some obvious, and some not so obvious, caveats. One – Don’t start in the middle. Two – Don’t rely solely on […]

Read More
How I Became A Copywriter

My Epiphany – OR – How I Became A Copywriter

My Epiphany – Or – How I Became A Copywriter   The place was New York City; the time was early December. It was the start of my sophomore year at university; I was 18. The year was…well…none of your business. : ) Classmates and I had just won a “Skits & Songs” competition on […]

Read More
Learn Copywriting - the most preferred skill for communications

I’m A Good Writer. So Why Should I Learn Copywriting?

I’m A Good Writer.  So Why Should I Learn Copywriting? The short answer is: There’s a huge difference between being a good generic writer and being a good Copywriter. The difference is obvious in the Intent, the Construction, and the Results of the writing. Intent – The intent of generic writing is usually to impart […]

Read More
Can You Learn Copywriting From Free Content?

Can I Learn Copywriting From Free Content?

Up to a point…yeah. Depending on where your current skill level lies, I have no doubts that anyone can learn some important copywriting lessons from free internet content. For some, this will be enough to help them in their business or career.  For others it will be a starting point. How All This “Learn Copywriting” […]

Read More