Marketing Messages (aka “What You Say”) Are The #1 Most Mishandled, Mismanaged, And Misunderstood Part Of Most Entrepreneurial Businesses, Experts Agree. Did I scare you? I hope not because developing killer marketing messages and strategies is a huge key to your success – and not terribly hard to do, either – once you train up. […]
Advanced Copywriting Techniques: 9 Steps To Powerful Copy Advanced Copywriting Techniques is for copywriters who have mastered the fundamentals, and who are looking to enhance their current skills and take a quantum leap into the world of top-tier copywriting. In this overview, we will discuss eight ways to reach the goal of advanced copywriting and […]
Will AI Replace Copywriters? It’s a Damn Good Question. Lately, I started playing around with Artificial Intelligence. My motivation for this was a statement I heard at a panel discussion, “Eventually, AI will replace copywriters”. Well, let me tell you, that made me sit up and take notice. Not for me. I’ve been a professional […]
Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter? And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]
Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]