Advanced Copywriting Techniques: 9 Steps To Powerful Copy Advanced Copywriting Techniques is for copywriters who have mastered the fundamentals, and who are looking to enhance their current skills and take a quantum leap into the world of top-tier copywriting. In this overview, we will discuss eight ways to reach the goal of advanced copywriting and […]
Will AI Replace Copywriters? Lately, I started playing around with Artificial Intelligence. My motivation for this was a statement I heard at a panel discussion, “Eventually, AI will replace copywriters”. Well, let me tell you, that made me sit up and take notice. Not for me. I’ve been a professional copywriter for almost forty years. […]
Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter? And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]
Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]
Too many business owners and marketers write in an overly formal or overly salesy manner. If you want people to listen to what you say, speak and write conversationally. People relate to people. That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table. Here are […]