What Is A Copywriter?

I educate, inform and influence.  I am a professional copywriter. Conversion copywriters and brand strategists like me understand that one of the biggest failings of small business is the lack of a consistent, compelling message.  How can you expect prospects to choose to do business with you if you don’t give them reasons to do […]

Read More

Is Writing Web Copy Different Than Copywriting?

Is Writing Web Copy Different Than Copywriting?   Writing web copy is a different breed of cat than writing most anything else.  It’s like print copywriting on amphetamines.  A quicker – faster – get to the point style of writing. Writing web content is a way of achieving the objective of your website. For most […]

Read More
Money Or Message

Money Or Message – Which Is More Important In Marketing

Which is more important to your success as a marketer, Money or Message?   A team from the Wharton School of Business at the University of Pennsylvania set out to establish the definitive answer to that very question. The Answer: Your Unique Message is more predictive of success. Pepsi, Frito-Lay, Colgate-Palmolive and a host of […]

Read More