I educate, inform and influence. I am a professional copywriter. Conversion copywriters and brand strategists like me understand that one of the biggest failings of small business is the lack of a consistent, compelling message. How can you expect prospects to choose to do business with you if you don’t give them reasons to […]
Writing web copy is a different breed of cat than writing most anything else. Writing web content is a way of achieving the objective of your website. For most of us, that means having your reader take action. Buy now, click to make an appointment, get you free information, donate to our cause, etc. etc. […]
Which is more important to your success as a marketer, Money or Message? A team from the Wharton School of Business at the University of Pennsylvania set out to establish the definitive answer to that very question. The Answer: Your Unique Message is more predictive of success. Pepsi, Frito-Lay, Colgate-Palmolive and a host of […]