Mary’s Bar – A Modern Economics Lesson – It would be funny, if it weren’t also “true”. Author Unknown, Edited by Alan Tarr The Story Begins Mary is the proprietor of a small neighborhood bar with one slight challenge. She realizes that virtually all her customers are being let go from their jobs. It hits […]
What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”? Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]
This is all about Marketing Strategy and Tactics. Understand the difference or you’ll waste time and money. Marketing Strategy And Tactics What Is Your Marketing Strategy? Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”. Here’s a sample of the responses I get. “We do radio spots on […]