Words should Differentiate

Clichés I Never Want To See Or Hear Again

Stay away from the Clichés. Pass on the Platitudes.  Bash the Banal.  Skip the Stale and Meaningless.  And hang the Hackneyed and Humdrum. Platitudes and Clichés can make your website invisible.  Words that Differentiate you make your website and ads powerful Do your website, landing pages, or advertisements contain any of these? “We Go The […]

Read More
Too Many Sales Can Hurt

Are Too Many Sales Training Customers NOT To Buy?

The Case Of Too Many Sales.  There was a men’s clothing store near where I worked in New York City that had too many sales.  Its was in the 1970’s.  Every weekend they had a HUGE SALE OF ALL SALES.  On Monday, the prices were back to normal.  I had seen numerous shirts, sweaters, and […]

Read More

Top 10 Reasons For Hiring A Marketing Advisor

Hiring An Outside Marketing Advisor Can Bring Expertise, Flexibility, And Objectivity “Doing It Up Yourself Often Equals Screwing It Up Yourself!” When does spending a little extra money make sense in business?  When it can save you a whole lot of money, time, and grief later on. I’ve been involved in marketing for over thirty years, […]

Read More
Techies Can't Write

Techies Can’t Write; Writers Can’t Tech

Techies can’t write; writers can’t tech.  O.K.  O.K.  I know it’s a gross generalization.  But the thing is, generalizations like this exist because – for the most part – they’re true.  Maybe it’s a right (write) brain/left brain thing.  I am a right brainer that means I do all the writing, mock-up designs and layouts, […]

Read More

Continually Educate Your Customers And Prospects

Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be.  They’re MY customers.”  Good thought and probably true.  But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]

Read More