7 Truths About Creativity In Copywriting

7 Truths About Creativity In Marketing

Is unleashed Creativity always a positive for your website and ads? No, say many top professional copywriters and brand strategists.   Do you want your ads to win awards, or do you want more sales? “Hey, who’s the creative guy around here?”  Question a lot of creative guys (and gals) about the work they did […]

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Ready To Buy Yet?

Have You Ever Called A Prospect To Ask If They’re Ready To Buy Yet? Like All Good Salespersons, You Diligently Follow Up A Sales Call Whether the prospect has been generated by online ads, social media, traditional advertising, or a personal referral – they deserve the courtesy of a call-back.  In fact, they expect it.  […]

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The BETTER Elevator Pitch

The Better Elevator Pitch™ Aim for a conversation – not a monologue – with this two-step approach Yesterday’s Elevator Pitch A short summary used to quickly and simply define a profession, product, service, organization, or event and its value proposition in answer to the question “What do you do?”  The name “elevator pitch” reflects the […]

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Build Your Opt-In List The Right Way

I’ll Trade This Helpful Info For Your E-Mail Address

“Hey!  Psst!  Yeah, you.  I’ll trade you this helpful info for your Email address.  That’s right, free and without obligation.  You’ll get my weekly emails, called Tuesday TWIZDOMS, and you can unsubscribe from my Opt-In List any time you get a notion.  Yes, that’s true…so, what have you got to lose?” Why do I do […]

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What Is Marketing – Really?

”Marketing Is One of the Most Misunderstood Words in Business” One of the fundamental rules of marketing and copywriting is WRITE CLEARLY.  In fact, it’s not enough to write so you can be understood.  You must write so you can’t be MISunderstood.  How ironic is it then, that the work “Marketing” itself is so often […]

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