Why Franchisors Fail

Why Do Franchisors Fail?

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and Unjustified Expectations are often at the core. Thinking of franchising your business?  We’ve seen many companies succeed and some fail.  Virtually all franchisors that don’t make it commit one (and usually more) of these six […]

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Entrepreneur or Copywriter?

Entrepreneur or Copywriter?

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]

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SUCCESS FOR START-UPS

Committed To Success Or Scared Of Failure? – Success For Start-Ups

Are You Committed To Success Or Scared Of Failure? – Success For Start-Ups “Are You More Committed To Success Or Scared Of Failure” is an existential question considered by most people when deciding to take the plunge and go out on their own.  This article explores how to bring success for start-ups. Here’s what several […]

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Website Effectiveness

What Does A Wristwatch Have To Do With Your Website Effectiveness?  Everything. Let me explain.  Have you ever seen someone look at their wristwatch and then ask them, “What time is it, please?” only to see them look at their watch again before answering?  It happens more frequently than you might think.  In fact, I […]

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Idiots, Maniacs, George Carlin, And Me

This Week’s Parable:  Idiots, Maniacs And Me Marketing advice for small business entrepreneurs-Filtered through the mind of George Carlin For those of you who remember and appreciate the real-life humor of the late George Carlin – and even for those of you who, through no fault of your own, do not – I like to […]

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