TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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Big Fish Little Pond Little Fish Big Pond- Radio Advertising Explained

Even the smallest marketers can dominate with Radio Advertising …simply think like a big fish You want to advertise your business on local radio.  Splendid.  Once you’ve created your scripts, identified your ideal audience and determined which stations can deliver them and set your budget, you’ll need to make one more decision:  Big Fish, Little […]

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WLAM Blog Contents

Write Like A Madman Blog Articles Contents

BLOG ARTICLES W/ LINKS 1- 3 C’s of Professional Copywriting 2-BETTER WRITING BETTER RESULTS 3-WHY YOUR WEBSITE DOESN’T PRODUCE 4-7 TRUTHS ABOUT CREATIVITY IN MKTG 6-WHAT PROFESSIONAL COPYWRITERS DO 7-AIDA CODE 8-TWO SIDES OF MARKETING 9-SIMPLE WORDS 10-PROF. COPYWRITERS BREAK THE RULES 11-WRITE LIKE YOUR CUSTOMERS SPEAK 13-BE DIFFERENT FROM YOUR COMPETITORS 14-ONE TWEAK AT […]

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Why Franchisors Fail

Why Franchisors Fail

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and Unjustified Expectations are often at the core. Thinking of franchising your business?  We’ve seen many companies succeed and some fail.  Virtually all franchisors that don’t make it commit one (and usually more) of these six […]

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Entrepreneur or Copywriter?

Entrepreneur or Copywriter?

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]

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