Simple Words, Short Sentences

Here are four simple words that, if heeded, will give your copywriting clarity and readability: Simple Words, Short Sentences. Simple Words Bring More Readers Unclear, overly long and complicated writing stops readers cold.  And you lose readers, conversions, and sales. By “simple” words, I refer to words whose meaning is universally understood.  I realize that, […]

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Get Your Marketing Strategy Correct First, Then Move On To Tactics

Two Sides Of Marketing-Strategy and Tactics

This is all about Marketing Strategy and Tactics.  Understand the difference or you’ll waste time and money. Marketing Strategy And Tactics What Is Your Marketing Strategy? Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”.  Here’s a sample of the responses I get. “We do radio spots on […]

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