Get A Website That Gives You Results

No Website? – Get One Now!

Are you in business, or planning to start a business?  Then you absolutely, positively should have a website. If you don’t have a website – get one now. Once you have one, here’s a check list to make sure it’s doing its job. A website fulfills two basic functions for the average (non e-tail) small […]

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Your Unique Marketing Message is\\Is All-Important

It’s What You Say – Not Where Your Ad Appears

What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]

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Write To Your Audience

Write For Your Audience & Like Your Customers Speak

If you want to create Radical WebPower, great postcards that convert, and brochures that get read, follow this simple rule…Write for your Audience! I was watching a baseball game with some friends.  As the batter advanced to the plate I mentioned, “Watch this guy.  He’s got a .580 on base percentage against southpaws.  And the […]

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Thinking Of Advertising On Radio?

Advertising on radio.  It’s something many small businesses have considered.  Some fancifully.  Others, seriously.  But what’s the real scoop about advertising on radio?  Is it hugely expensive?  Does a small business stand a chance?  Can you start small and ramp up.  All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]

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Continually Educate Your Customers And Prospects

Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be.  They’re MY customers.”  Good thought and probably true.  But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]

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