Money Or Message

Money Or Message – Which Is More Important In Marketing

Which is more important to your success as a marketer, Money or Message?   A team from the Wharton School of Business at the University of Pennsylvania set out to establish the definitive answer to that very question. The Answer: Your Unique Message is more predictive of success. Pepsi, Frito-Lay, Colgate-Palmolive and a host of […]

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Story Copywriting, a great art to learn

How To Sell Your Product With A Story

Story Copywriting, that is selling your product by using a real story.  The story delivers your marketing message is a subtle and , oh so pleasant way.  But deliver it it does. Sometimes, the best way to sell your product or service is by not seeming to sell your product or service   Read this […]

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Change your customer's life for the better

Improve Your Customer’s Life – Even For A Day

Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”?  Sometimes they buy them because they need them.  Sometimes because they want them.  Still, there are times they buy for far […]

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Outside Marketing Experts Help Companies Grow

To Perform Like A Marketing Expert-Hire One

Bring in an Outside Marketing Expert to do special things.  They have all the knowledge and talent that payroll employees don’t  – at far less than an employee costs. Harry Beckwith, award winning marketing expert author and speaker, has it right. “If you want to sound like an expert – hire one!”  This is true […]

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Tag Lines are a critical component of your marketing message

Tag Lines: Why You Need ‘Em And How To Create ‘Em

Small businesses need good Tag Lines as much as billion dollar brands.  Here’s a quick tutorial on how to create one for your business What Are Tag Lines? Tag lines, or slogans, are short, memorable statements about a company or its products or services.  Along with your name, they are designed to convey a strong […]

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