Is Your Marketing Strategy Foolproof or Foolhardy?

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want to examine your expectations.   A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true).  Unfortunately, that won’t wash considering Mr […]

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Your Marketing Won’t Work If You’re Missing This One Vital Element

Your Marketing Won’t Work I’m sorry.  I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc.  I’m sorry.  As good as these may be, YOUR MARKETING WON’T WORK! Not that it won’t work at all…but it won’t […]

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Marketing For Non-Profits

Marketing For Non-Profits For-profit businesses put great effort and expense into marketing so they can generate the funds needed to operate and succeed.  They procure or manufacture their products – or the equipment to deliver their services – pay their employees, their taxes, and their overhead.  Then, if there’s anything left over, they pay their […]

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The Burger Wars – How Burger King Almost Beat McDonald’s

The Burger Wars – How Burger King Almost Beat McDonald’s: The Story Of A Tagline It seems little more than a fantasy now, but once, about 50 years ago, upstart Burger King almost beat McDonald’s in the Burger Wars. McDonald’s was the first truly successful hamburger chain/franchise.  No one could come close.  Whenever Ray Kroc, […]

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TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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