MARKETING IN A RECESSION

Recession Marketing-How To Prosper In A Slow Economy

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]

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Worst Marketing Mistake Ever and How To Fix It Fast

The Worst Marketing Mistake Ever?  Am I serious?!?  I am.  Truly.   Let’s start with a very short quiz and put this all in perspective. Which if the following is the MOST critical part of your marketing? Digital Marketing driving traffic to your website or landing pages Automated Email/CRM System Lead Generation Free Content/Blogs A […]

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Is Your Marketing Strategy Foolproof or Foolhardy?

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want to examine your expectations.   A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true).  Unfortunately, that won’t wash considering Mr […]

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Your Marketing Won’t Work If You’re Missing This One Vital Element

Your Marketing Won’t Work I’m sorry.  I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc.  I’m sorry.  As good as these may be, YOUR MARKETING WON’T WORK! Not that it won’t work at all…but it won’t […]

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Marketing For Non-Profits

Marketing For Non-Profits For-profit businesses put great effort and expense into marketing so they can generate the funds needed to operate and succeed.  They procure or manufacture their products – or the equipment to deliver their services – pay their employees, their taxes, and their overhead.  Then, if there’s anything left over, they pay their […]

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