Is Your Marketing Strategy Foolproof or Foolhardy?

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want to examine your expectations.   A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true).  Unfortunately, that won’t wash considering Mr […]

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Professional Copywriters Break The Rules...And Win

Copywriters Break Grammar Rules And Live To Collect Bonuses

Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter.  We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?”  Sometimes you […]

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Tag Lines are a critical component of your marketing message

Tag Lines: Why You Need ‘Em And How To Create ‘Em

Small businesses need good Tag Lines as much as billion dollar brands.  Here’s a quick tutorial on how to create one for your business What Are Tag Lines? Tag lines, or slogans, are short, memorable statements about a company or its products or services.  Along with your name, they are designed to convey a strong […]

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MARKETING IN A RECESSION

Recession Marketing-How To Prosper In A Slow Economy

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]

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