Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]
Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter. We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?” Sometimes you […]
Small businesses need good Tag Lines as much as billion dollar brands. Here’s a quick tutorial on how to create one for your business What Are Tag Lines? Tag lines, or slogans, are short, memorable statements about a company or its products or services. Along with your name, they are designed to convey a strong […]
Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]
The Worst Marketing Mistake Ever? Am I serious?!? I am. Truly. Let’s start with a very short quiz and put this all in perspective. Which if the following is the MOST critical part of your marketing? Digital Marketing driving traffic to your website or landing pages Automated Email/CRM System Lead Generation Free Content/Blogs A […]