TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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Learn the Secrets Of The World’s Best Copywriters

Learn The Secrets Of The World’s Best Copywriters: one of the surest and least costly ways to boost your business, conversions, and sales. This statement has been proven true time and again.  A recent study shows that your message is even more important than how much you spend on online or traditional advertising. So, small business […]

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Writing Web Copy

Writing Web Content? Do These Three Things.

Writing web content is a different breed of cat than writing most anything else. Writing web content is a way of achieving the objective of your website. For most of us, that means having your reader take action.  Buy now, click to make an appointment, get you free information, donate to our cause, etc. etc. […]

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Features And Benefits

Turn Features Into Benefits In The Minds Of Your Customers

Are you talking Features while your prospects are listening for Benefits?  More companies, small and large, make this crucial mistake all too often.  Sadly, it can be a very expensive foul-up.   A number of years ago, I was retained by a technology company to help write the messaging for their new product.  I faced […]

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