Marketing Your Small Business – Problems, Solutions, and Options

Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – or you’re about to open one – congratulations on both counts. “But”…you say, “it’s hard to grow”.  Welcome to the club.  Over 7-out-of-10 small businesses are experiencing just what you are, in some degree.  Small […]

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Your Marketing Won’t Work If You’re Missing This One Vital Element

Your Marketing Won’t Work I’m sorry.  I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc.  I’m sorry.  As good as these may be, YOUR MARKETING WON’T WORK! Not that it won’t work at all…but it won’t […]

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Lesson in Modern Economics

Marketing Case Study: Mary’s Bar- An Economics Lesson

How Does Economics Affect Small Business? Mary’s Bar – A Modern Economics Lesson – It would be funny, if it weren’t also “true”. Author Unknown, Edited by Alan Tarr The Story Begins Mary is the proprietor of a small neighborhood bar with one slight challenge.  She realizes that virtually all her customers are being let […]

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Big Fish Little Pond Little Fish Big Pond- Radio Advertising Explained

Even the smallest marketers can dominate with Radio Advertising …simply think like a big fish You want to advertise your business on local radio.  Splendid.  Once you’ve created your scripts, identified your ideal audience and determined which stations can deliver them and set your budget, you’ll need to make one more decision:  Big Fish, Little […]

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Without A Compelling Marketing Message Your Marketing Won’t Work

Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all.  It just won’t work at prime efficiency. Confusing Strategy Can Cost You Big Bucks Marketing is one of the most multi-tasking and frenetic endeavors I know.  Business owners and executives work overtime to make sure their […]

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