17 SureFire Ways To Grab Your Reader’s Attention

Fact: Five times more people read your headline than read your body copy.  Knowing this, the professional copywriter puts more thought into developing great headlines than anything else – because it pays off.  That’s why all 17 surefire ways to grab your reader’s attention are Headline Tips. Before we commence with our list, I’d like […]

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10 Tips To Sharpen Your Copywriting Skills

All the copywriters I know are always looking for ways to sharpen their copywriting skills.  From the newbies to the old pros – everyone takes pride in their work being as flawless as possible. Well, I sense you banging on the door – can’t wait to get started – so here we go with the […]

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Story Copywriting, a great art to learn

How Can I Sell My Product With A Story?

Story Copywriting, that is selling your product by using a real story.  The story delivers your marketing message is a subtle and , oh so pleasant way.  But deliver it it does. Sometimes, the best way to sell your product or service is by not seeming to sell your product or service   Read this […]

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NAKED MARKETING IS TRUTHFUL MARKETING

Naked Marketing – It’s Not What You May Think

Naked Marketing is Truthful Marketing.  It’s based on treating customers with respect by stripping away the pretense, hype, and misleading claims that accompany much of today’s marketing.  Naked Marketers see their product or service through the eyes of their customers and market accordingly. Marketers That Practice Truthful Marketing Win More Customers In my experience, buyers […]

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Website Effectiveness

What Does A Wristwatch Have To Do With Your Website Effectiveness?  Everything. Let me explain.  Have you ever seen someone look at their wristwatch and then ask them, “What time is it, please?” only to see them look at their watch again before answering?  It happens more frequently than you might think.  In fact, I […]

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