Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter? And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]
Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]
The Worst Marketing Mistake Ever? Am I serious?!? I am. Truly. Let’s start with a very short quiz and put this all in perspective. Which if the following is the MOST critical part of your marketing? Digital Marketing driving traffic to your website or landing pages Automated Email/CRM System Lead Generation Free Content/Blogs A […]
Are You Committed To Success Or Scared Of Failure? – Success For Start-Ups “Are You More Committed To Success Or Scared Of Failure” is an existential question considered by most people when deciding to take the plunge and go out on their own. This article explores how to bring success for start-ups. Here’s what several […]
Fact: Five times more people read your headline than read your body copy. Knowing this, the professional copywriter puts more thought into developing great headlines than anything else – because it pays off. That’s why all 17 surefire ways to grab your reader’s attention are Headline Tips. Before we commence with our list, I’d like […]