FAQ – Website Is A Team Effort Q: I have an up-to-date website, but it’s not bringing in the conversions and customers I expected. Do I need to redesign it? A: Whoa…hold your horses. Before you go throwing time and/or money at it, let’s look at the top two reasons modern websites don’t convert. The […]
Marketing Copywriters – The Indispensable Skill The Golden Age Of Marketing (1945 – 1980) brought about numerous advancements in the art and science of marketing and advertising. Color and photography became important aspects of print advertising. Direct response (aka direct mail) gained tremendously in popularity and use. Adding music or jingles to radio ads became […]
Wisdom and truth are beautiful. Never more so than when they come to you quickly, in small, easily understood and digested packages. Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise. Short words and sentences are more easily read and remembered. Interestingly enough, you […]
Writing web copy is a different breed of cat than writing most anything else. Writing web content is a way of achieving the objective of your website. For most of us, that means having your reader take action. Buy now, click to make an appointment, get you free information, donate to our cause, etc. etc. […]
Stay With Words That Work Most of us have gotten advice like this all our lives. “Stay with what works”. “Don’t change horses midstream.” “Dance with the one that brought you.” “The grass is always greener…”. I’ll bet you can name several others. What they all mean is, “If it ain’t broke, don’t try fixin’ […]