Writing Web Copy? Do These 3 Things

Writing web copy is a different breed of cat than writing most anything else. Writing web content is a way of achieving the objective of your website. For most of us, that means having your reader take action.  Buy now, click to make an appointment, get you free information, donate to our cause, etc. etc. […]

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Words That Work

Don’t Be Fickle – Stay With Words That Work

Stay With Words That Work Most of us have gotten advice like this all our lives.  “Stay with what works”.  “Don’t change horses midstream.”  “Dance with the one that brought you.”  “The grass is always greener…”.  I’ll bet you can name several others.  What they all mean is, “If it ain’t broke, don’t try fixin’ […]

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Learn Copywriting

The Three C’s Of Copywriting

You’re a small business entrepreneur.  An expert at your business.  Yet, now you find yourself beset by the requirements of marketing your company, your product or your service.  And you think, “I better Learn Copywriting because I want to do the best for my business and I want it to succeed.  So…where can I Learn […]

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