Upgrade This One Skill Set & Increase Your Market Value

Blog Article: Upgrade This ONE Skill & Increase YOUR Market Value If you are a Copywriter, freelance or employed, or are employed by a business or non-profit, chances are you could make yourself more valuable – even indispensable – to your client or company.  Upgrade just this one skill and you’ll Increase Your Market Value […]

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Website is a TEAM Effort – FAQ

FAQ – Website Is A Team Effort Q: I have an up-to-date website, but it’s not bringing in the conversions and customers I expected.  Do I need to redesign it? A: Whoa…hold your horses.  Before you go throwing time and/or money at it, let’s look at the top two reasons modern websites don’t convert. The […]

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Copywriters: The Heart and Soul of Marketing

Marketing Copywriters – The Indispensable Skill The Golden Age Of Marketing (1945 – 1980) brought about numerous advancements in the art and science of marketing and advertising.  Color and photography became important aspects of print advertising.  Direct response (aka direct mail) gained tremendously in popularity and use.  Adding music or jingles to radio ads became […]

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TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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