Marketing Mind Games – What They Don’t Want You To Know Marketers (and Copywriters) are not devious people. They are, however, not above allowing you, the customer, to draw your own conclusions based on nothing more than your own mind. These are the Marketing Mind Games they play. The “trick”, if I can use that […]
Marketing Messages (aka “What You Say”) Are The #1 Most Mishandled, Mismanaged, And Misunderstood Part Of Most Entrepreneurial Businesses, Experts Agree. Did I scare you? I hope not because developing killer marketing messages and strategies is a huge key to your success – and not terribly hard to do, either – once you train up. […]
Digital Marketers: Don’t Be A One Trick Pony… Add Digital Copywriting to your skill set and watch your business take off. Why are most digital marketing-based small businesses underperforming? The answer is spectacularly simple. Most of these businesses have a competent, maybe even expert, digital marker/social media specialist, on board. Doubtless, they are bringing in […]