Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter? And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]
Naked Marketing is Truthful Marketing. It’s based on treating customers with respect by stripping away the pretense, hype, and misleading claims that accompany much of today’s marketing. Naked Marketers see their product or service through the eyes of their customers and market accordingly. Marketers That Practice Truthful Marketing Win More Customers In my experience, buyers […]
Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”? Sometimes they buy them because they need them. Sometimes because they want them. Still, there are times they buy for far […]
Commercial advertising is far more truthful than political advertising There, I said it and I’m glad Most every professional copywriter I know understands the main purpose of commercial marketing and advertising. It is to move people to buy a certain product or service. And how is this accomplished? By saying to the prospect, “Here’s our […]
Do you believe the results of those taste test comparisons where people choose between A and B? You won’t after you read this. “In Blind, Head-To-Head, Taste Test Comparisons, People Chose Tweedledee Two To One Over Tweedledum.” Proving what? This marketing technique seems to say this ‘proves’ Tweedledee is better than Tweedledum. Therefore, you […]