NAKED MARKETING IS TRUTHFUL MARKETING

Naked Marketing – It’s Not What You May Think

Naked Marketing is Truthful Marketing.  It’s based on treating customers with respect by stripping away the pretense, hype, and misleading claims that accompany much of today’s marketing.  Naked Marketers see their product or service through the eyes of their customers and market accordingly. Marketers That Practice Truthful Marketing Win More Customers In my experience, buyers […]

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Change your customer's life for the better

Improve Your Customer’s Life – Even For A Day

Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”?  Sometimes they buy them because they need them.  Sometimes because they want them.  Still, there are times they buy for far […]

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dvertising Techniques

Which Is More Honest – Political or Commercial Advertising?

Commercial advertising is far more truthful than political advertising There, I said it and I’m glad Most every professional copywriter I know understands the main purpose of commercial marketing and advertising.  It is to move people to buy a certain product or service.  And how is this accomplished?  By saying to the prospect, “Here’s our […]

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taste test comparison

The A/B Ruse – Taste Test Comparison

Do you believe the results of those taste test comparisons where people choose between A and B?   You won’t after you read this.   “In Blind, Head-To-Head, Taste Test Comparisons, People Chose Tweedledee Two To One Over Tweedledum.” Proving what?  This marketing technique seems to say this ‘proves’ Tweedledee is better than Tweedledum.   Therefore, you […]

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Build Your Opt-In List The Right Way

I’ll Trade This Helpful Info For Your E-Mail Address

“Hey!  Psst!  Yeah, you.  I’ll trade you this helpful info for your Email address.  That’s right, free and without obligation.  You’ll get my weekly emails, called Tuesday TWIZDOMS, and you can unsubscribe from my Opt-In List any time you get a notion.  Yes, that’s true…so, what have you got to lose?” Why do I do […]

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