Features And Benefits Archives - Write Like A Madman University

Writing Web Copy? Do These 3 Things

Writing web copy is a different breed of cat than writing most anything else. Writing web content is a way of achieving the objective of your website. For most of us, that means having your reader take action. Buy now, click to make an appointment, get you free information, donate to our cause, etc. etc. […]

Turn Features Into Benefits In The Minds Of Your Customers

Are you talking Features while your prospects are listening for Benefits? More companies, small and large, make this crucial mistake all too often. Sadly, it can be a very expensive foul-up. A number of years ago, I was retained by a technology company to help write the messaging for their new product. I faced […]