Is Writing Web Copy Different Than Copywriting?

Is Writing Web Copy Different Than Copywriting?   Writing web copy is a different breed of cat than writing most anything else.  It’s like print copywriting on amphetamines.  A quicker – faster – get to the point style of writing. Writing web content is a way of achieving the objective of your website. For most […]

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Features And Benefits

Turn Features Into Benefits In The Minds Of Your Customers

Are you talking Features while your prospects are listening for Benefits?  More companies, small and large, make this crucial mistake all too often.  Sadly, it can be a very expensive foul-up.   A number of years ago, I was retained by a technology company to help write the messaging for their new product.  I faced […]

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