Write Like A Madman University

Small Business Entrepreneurs are the reason I created Write Like A Madman University.  I’ve been doing marketing seminars for almost 20 years and in that time, I’ve met over 3,000 small business owners.  From one-person start-ups to established companies with $5 million in revenue.  The vast majority were struggling with disappointing results tied directly to […]

Read More

TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

Read More

Learn the Secrets Of The World’s Best Copywriters

Learn The Secrets Of The World’s Best Copywriters: one of the surest and least costly ways to boost your business, conversions, and sales. This statement has been proven true time and again.  A recent study shows that your message is even more important than how much you spend on online or traditional advertising. So, small business […]

Read More

Big Fish Little Pond Little Fish Big Pond- Radio Advertising Explained

Even the smallest marketers can dominate with Radio Advertising …simply think like a big fish You want to advertise your business on local radio.  Splendid.  Once you’ve created your scripts, identified your ideal audience and determined which stations can deliver them and set your budget, you’ll need to make one more decision:  Big Fish, Little […]

Read More
Features And Benefits

Turn Features Into Benefits In The Minds Of Your Customers

Are you talking Features while your prospects are listening for Benefits?  More companies, small and large, make this crucial mistake all too often.  Sadly, it can be a very expensive foul-up.   A number of years ago, I was retained by a technology company to help write the messaging for their new product.  I faced […]

Read More