Techies Can't Write

Techies Can’t Write; Writers Can’t Tech

Techies can’t write; writers can’t tech.  O.K.  O.K.  I know it’s a gross generalization.  But the thing is, generalizations like this exist because – for the most part – they’re true.  Maybe it’s a right (write) brain/left brain thing.  I am a right brainer that means I do all the writing, mock-up designs and layouts, […]

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Continually Educate Your Customers And Prospects

Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be.  They’re MY customers.”  Good thought and probably true.  But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]

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Simple Words, Short Sentences

Here are four simple words that, if heeded, will give your copywriting clarity and readability: Simple Words, Short Sentences. Simple Words Bring More Readers Unclear, overly long and complicated writing stops readers cold.  And you lose readers, conversions, and sales. By “simple” words, I refer to words whose meaning is universally understood.  I realize that, […]

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Lack of Marketing Strategy is #1 Mistake

The #1 Mistake Entrepreneurs Make

#1 Mistake Entrepreneurs Make is the lack of a strong Marketing Strategy: Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital” regularly conduct a survey venture of capitalists to better help entrepreneurs.  In their latest study, 28% of venture capitalists said the most frequent business plan mistake was a […]

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Virtually Free Market Research

John Smith’s Eyes – Virtually Free Marketing Research

“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson.  He is no particular person.  But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry.   Ray Rubicam, […]

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