A basic lesson for all small businesses that advertise or have websites

Copywriters: Be Believable Or Be Gone

I started on my road to being a professional copywriter when I was 18 years old.  I’m older than that now.  But one thing that stayed with me from my first solo assignment to now is the basis for all professional copywriters is the TRUTH.  The truth is not a generalization, it is a specific.  […]

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Words That Work

Don’t Be Fickle – Stay With Words That Work

Stay With Words That Work Most of us have gotten advice like this all our lives.  “Stay with what works”.  “Don’t change horses midstream.”  “Dance with the one that brought you.”  “The grass is always greener…”.  I’ll bet you can name several others.  What they all mean is, “If it ain’t broke, don’t try fixin’ […]

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How do you treat Future Buyers?

Now Buyers And Future Buyers

Now Buyers and Future Buyers.  Many businesses have them.  It’s how they approach them that sets the winners apart from the non-winners.  Now Buyers and Future Buyers.  Each group has their own special interests, needs, and wants.  If you choose to approach them in the same way, with the same message, and the same offers, […]

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Marketing Strategy That Gets Results

A Marketing STRATEGY That Gets Results

Marketing Strategy (aka What You Say) is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses, experts agree.  Did I scare you?  Hope not because developing a killer marketing strategy and message is a huge key to you success – and not too hard to do, either. Here’s What The Big […]

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Money-Making Headlines

Money-Making Headlines

Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article.  A strong headline is like a carnival barker, calling at folks to “C’mon In” and enticing them with snippets of what they’ll see inside.  That’s the #1 job of your headline.  To grab the attention of […]

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