Why Franchisors Fail

Why Franchisors Fail

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and Unjustified Expectations are often at the core. Thinking of franchising your business?  We’ve seen many companies succeed and some fail.  Virtually all franchisors that don’t make it commit one (and usually more) of these six […]

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7 Truths About Creativity In Copywriting

7 Truths About Creativity In Marketing

Is unleashed Creativity always a positive for your website and ads? No, say many top professional copywriters and brand strategists.   Do you want your ads to win awards, or do you want more sales? “Hey, who’s the creative guy around here?”  Question a lot of creative guys (and gals) about the work they did […]

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Business Card Marketing

Don’t Overlook The Back Of Your Business Card

Your business card is generally the first marketing piece people get from you.  Make it count in more ways than one!  And you’ve never heard of Business Card Marketing?  Well let me wow you with information. If You Don’t Have A Business Card, How Can You Be In Business? Everyone – or just about everyone […]

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Professional Copywriters Break The Rules...And Win

Copywriters Break Grammar Rules And Live To Collect Bonuses

Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter.  We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?”  Sometimes you […]

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KISS Copy – Simple And Short

KISS Copy – Keep It SIMPLE & SHORT “If you can’t explain it simply, you don’t understand it well enough.”  Albert Einstein If You’re Going To Write Marketing Copy – Learn To KISS When writing copy, whether for a website, ad, or brochure, it is critical that it gets read and understood.  KISS copy uses […]

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