BLOG ARTICLES by ALAN TARR w/ LINKS 1- 3 C’s OF PROFESSIONAL COPYWRITING 2-BETTER WRITING BETTER RESULTS 3-WHY YOUR WEBSITE DOESN’T PRODUCE 4-7 TRUTHS ABOUT CREATIVITY IN MARKETING 5-THE MOUSETRAP CLAPTRAP 6-WHAT PROFESSIONAL COPYWRITERS DO 7-THE COPYWRITER’S SECRET 8-TWO SIDES OF MARKETING 9-SIMPLE WORDS, SHORT SENTENCES 10-PROF. COPYWRITERS BREAK THE RULES 11-WRITE LIKE YOUR […]
Will AI Replace Copywriters? Lately, I started playing around with Artificial Intelligence. My motivation for this was a statement I heard at a panel discussion, “Eventually, AI will replace copywriters”. Well, let me tell you, that made me sit up and take notice. Not for me. I’ve been a professional copywriter for almost forty years. […]
Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]
Too many business owners and marketers write in an overly formal or overly salesy manner. If you want people to listen to what you say, speak and write conversationally. People relate to people. That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table. Here are […]
The Freelance Copywriter Phenomenon More Gen X, Y, And Millennials Than Ever, Are Opting For Careers, Or Side Gigs As Freelance Copywriters Freelancers Averaging $81,748/year (Source: Glassdoor) It’s no secret that our economy is in a major shift to a work-from-anywhere lifestyle – and copywriters are leading the way. Now, before you get ahead of […]