TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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Learn the Secrets Of The World’s Best Copywriters

Learn The Secrets Of The World’s Best Copywriters: one of the surest and least costly ways to boost your business, conversions, and sales. This statement has been proven true time and again.  A recent study shows that your message is even more important than how much you spend on online or traditional advertising. So, small business […]

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Writing Web Copy

Writing Web Content? Do These Three Things.

Writing web content is a different breed of cat than writing most anything else. Writing web content is a way of achieving the objective of your website. For most of us, that means having your reader take action.  Buy now, click to make an appointment, get you free information, donate to our cause, etc. etc. […]

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dvertising Techniques

Which Is More Honest – Political or Commercial Advertising?

Commercial advertising is far more truthful than political advertising There, I said it and I’m glad Most every professional copywriter I know understands the main purpose of commercial marketing and advertising.  It is to move people to buy a certain product or service.  And how is this accomplished?  By saying to the prospect, “Here’s our […]

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