Website Effectiveness

What Does A Wristwatch Have To Do With Your Website Effectiveness?  Everything. Let me explain.  Have you ever seen someone look at their wristwatch and then ask them, “What time is it, please?” only to see them look at their watch again before answering?  It happens more frequently than you might think.  In fact, I […]

Read More
Make Money As A Copywriter

Freelance Copywriter Phenomenon

The Freelance Copywriter Phenomenon More Gen X, Y, And Millennials Than Ever, Are Opting For Careers, Or Side Gigs As Freelance Copywriters Freelancers Averaging $81,748/year (Source: Glassdoor) It’s no secret that our economy is in a major shift to a work-from-anywhere lifestyle – and copywriters are leading the way. Now, before you get ahead of […]

Read More
A GREAT MARKETING STRATEGY

Tell More Sell More – A Great Marketing Strategy

Tell More Sell More– A Great Marketing Strategy by Alan Tarr On an out-of-town trip recently, I finished my speaking engagement for the day, and it was creeping up on dinnertime. In my hotel room there was a plastic stand with postcard ads from nearby restaurants, clubs, and attractions.  I picked out a few and […]

Read More

Is Your Marketing Strategy Foolproof or Foolhardy?

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want to examine your expectations.   A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true).  Unfortunately, that won’t wash considering Mr […]

Read More

The Burger Wars – How Burger King Almost Beat McDonald’s

The Burger Wars – How Burger King Almost Beat McDonald’s: The Story Of A Tagline It seems little more than a fantasy now, but once, about 50 years ago, upstart Burger King almost beat McDonald’s in the Burger Wars. McDonald’s was the first truly successful hamburger chain/franchise.  No one could come close.  Whenever Ray Kroc, […]

Read More