Idiots, Maniacs, George Carlin, And Me

This Week’s Parable:  Idiots, Maniacs And Me Marketing advice for small business entrepreneurs-Filtered through the mind of George Carlin For those of you who remember and appreciate the real-life humor of the late George Carlin – and even for those of you who, through no fault of your own, do not – I like to […]

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A GREAT MARKETING STRATEGY

Tell More Sell More – A Great Marketing Strategy

Tell More Sell More– A Great Marketing Strategy by Alan Tarr On an out-of-town trip recently, I finished my speaking engagement for the day, and it was creeping up on dinnertime. In my hotel room there was a plastic stand with postcard ads from nearby restaurants, clubs, and attractions.  I picked out a few and […]

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Thinking Of Advertising On Radio?

Advertising on radio.  It’s something many small businesses have considered.  Some fancifully.  Others, seriously.  But what’s the real scoop about advertising on radio?  Is it hugely expensive?  Does a small business stand a chance?  Can you start small and ramp up.  All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]

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The Burger Wars – How Burger King Almost Beat McDonald’s

Why Are Taglines So Important?  –  The Burger Wars – How Burger King Almost Beat McDonald’s: The Story Of A Tagline It seems little more than a fantasy now, but once, about 50 years ago, upstart Burger King almost beat McDonald’s in the Burger Wars. McDonald’s was the first truly successful hamburger chain/franchise.  No one […]

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“Ahhh!” That Refreshes – Emotion Copywriting

The “Ahhh!” That Refreshes and Emotion Copywriting When someone takes a drink and then goes “Ahhh!” it means the drink is tasty, refreshing and satisfying, right?  Not so fast….read on.  But don’t get too emotional. Emotion Copywriting One of the talents good copywriters bring to the table is the ability to add an emotional component […]

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