Articles by Alan Tarr
Learn The Secrets Of The World's Best Copywriters
A wide spectrum of topics. All written in Alan's crisp, clean, fun style.
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1 - FREE
If the success or failure of your business were to ride on one question – this would be it.
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Most marketing people cannot write says ad legend David Ogilvy. Do you want these folks in charge of your marketing message?
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"In A Blind, Head-To-Head Taste Test, People Chose Tweedledee Two To One Over Tweedledum.” So what?
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Do you have a business with fewer than 500 employees and less than $50 million in revenue? If so, may I take a moment to thank you for what you do for our economy and our country.
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Learn the secret of how to maximize your response rate with every marketing piece you create.
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Just like an argument has two sides, so does marketing. It pays to learn them both.
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If you want people to read your website, advertisements and brochures – and sales to grow – you must write simple and short
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Don't get hung up on writing grammatically perfect copy. Get hung up on achieving great results.
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I am a professional copywriter. I am not cute. I don’t try to be cute.
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People make buying decisions based on Differences. Don’t be caught flat-footed. Separate your business from your competition. Here’s how…
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Not every marketing piece is perfect the first time around. Here’s a tried and true way of increasing the effectiveness of your messaging.
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Here’s a quick tip on how to write conversational copy and get more readers reading.
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The new “gig” economy is merely a retread idea from the era of specialization.