Secrets of the World’s Best Copywriters
Learn The Secrets Of The World’s Best Copywriters: one of the surest and least costly ways to boost your business, conversions, and sales.
This statement has been proven true time and again. A recent study shows that your message is even more important than how much you spend on online or traditional advertising.
So, small business entrepreneurs, the fastest, cheapest way to increase your sales and conversions is to learn to write better.
Now, being a copywriter for over 30 years, I got to experience that first-hand. The better I got, the better my results seemed to be. It was like magic.
But let me tell you right here and now, copywriting has little to do with your average high school or college writing course. It is a clear, concise, and conversational way of speaking with your customers and prospects. In some ways, it’s a down and dirty art form, in others, it’s the product of proven formulas. But one thing it isn’t, my friends – it isn’t just a bunch of lies.
Bill Bernbach, one of the “Madmen” who inspired the hit TV show cautioned us, “The most powerful element in advertising is the truth.”
Power Up Your Website, Brochures, and Advertising
Powerful, memorable, unique messages are what copywriters provide to their businesses or clients. Just because you were an “A” English student, don’t make the mistake of thinking you are already a copywriter. Not true by a longshot.
Aldous Huxley, acclaimed author of the novel, Brave New World, and sonneteer tells us, “It is easier to write ten effective sonnets than one effective advertisement.” And he should know. He tried his hand at copywriting – unsuccessfully.
Learn the Secrets Of The World’s Best Copywriters and you will be able to craft your unique messages with power and style. You will be able to “talk” to your readers clearly, without fear of being misunderstood. And with the confidence that you are telling them something that will make their lives better.
The copywriter. The critical link between a business and it’s customers. “Good marketing”, says Joe Chernov, CMO of Robin, “makes the company look good. Great marketing makes the customer feel smart.” Getting to “great” is the job of the copywriter.
How To Learn The Secrets Of The World’s Best Copywriters
I have worked with over three thousand small business owners and copywriters through my Seminars, personal website evaluations, and consulting relationships. The one questionable trait I found in quite a few of these Bedrock Entrepreneurs, was thinking that because they were experts at their business (almost always true) they, therefore, were experts in marketing their businesses (almost always false).
If you’re one of those entrepreneurs who want the hands-on experience of marketing, I suggest you learn those secrets, techniques, and practices that make professional copywriters able to boost the performance of almost any website or ad campaign.
Once you get the basics and move up to advanced techniques, you can be your own copywriter. You'll then be more able to take what’s in your head and in your heart and communicate it to your customers and prospects. You’ll also learn “special” skills like:
- Conversion Copywriting
- Copywriting for the web
- Writing for Recall
- Tagline and Slogan copywriting
- Structuring Your Marketing Message
- Building A World-Class Website
The Secrets of The World’s Best Copywriters are among the skills you will discover and learn in my signature tutorial, Write Like A Madman And Make Money Like Crazy. This original, multi-media program consists of 13 videos and 28 supporting Guides, Templates, Check Lists and Audios. It is, to my knowledge, the most complete, online marketing, branding, and copywriting tutorial specifically designed for small business entrepreneurs.
Here’s a Free, Helpful, Quick Start.
Watch Video #1 of my program, absolutely free. I’m confident you’ll find it not only interesting, but relevant to the small business marketing experience, both online and traditional.
Get a jump on your Website and Copywriting with my FREE Guide, 20 Commandments For Wannabe Copywriters. It's a great help for copywriters of every skill level.
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