I Am A Copywriter

I educate, inform and influence.  I am a copywriter.

Marketing copywriters and brand strategists like me understand that one of the biggest failings of small business is the lack of a consistent, compelling message.  How can you expect prospects to choose to do business with you if you don’t give them reasons to do so?  Reasons that are meaningful to them, not necessarily to you.

Copywriters understand the science and psychology of words and images.  We use them to educate, inform, motivate, inspire, excite, reassure, alert, soothe, exhort and encourage.

We do so by appealing to both reason and imagination.  Intellect and emotion.  A good copywriter knows instinctively that our job is to help our prospect make a decision.  A great copywriter wants the decision to be the best one for the prospect.

As you go about your business of selling products and services, stop and think if your web content, ad copy, and brochure descriptions live up to the level of the rest of your business.  If not, consider contacting a professional copywriter.  It may be the best – and least expensive – way of increasing sales you ever thought of.

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By Alan Tarr, The MoneyWords Copywriter

Author of The 7 Deadly Sins Of Marketing