Making Meaningless Claims with trite, hackneyed, platitudes and clichés in your website, advertising, and brochures will slow your Clicks and Conversions and kill Sales
Many a good company with an exceptional product is shocked when their marketing results (or lack of) come in. Their expectations are high because they know they offer a better value than their competitors. So what went wrong?
Without A Powerful Message Your Marketing Won't Work
Often what went wrong is the content of their marketing itself. As a marketing consultant offering professional copywriting services, I have seen, and been able to help many companies with this problem. Instead of educating prospects to the benefits their product brings, they speak in meaningless claims, obvious platitudes and irrelevant generalities that no one believes. When your message is weak, your marketing won't work with anywhere near the effectiveness you expect.
The Random House Dictionary defines platitude as “1) A trite or banal statement, especially one expressed as if it were original or significant. 2) Lack of originality; triteness. Synonym: Cliché.
Throw Those Meaningless Claims Overboard
So when you’re creating your website, ads, brochures and catalogs refer to the following list of trite, non-specific and unsubstantiated platitudes, banalities, puffery and overall claptrap. Stay away from them! Instead substitute real facts, benefits and evidence. Your customers will appreciate it – and so will your sales chart.
- Professional
- Residential & Commercial
- Experienced
- Foreign and Domestic
- We Do It All
- Local and Long-Distance
- In Business Since 934 BC
- We care
- Reliable
- Highest Quality
- Lowest Prices
- Huge Selection/A Wide Variety
- We Go The Extra Mile For You
- We Treat You Like Family
- The Friendly Store
- Our People Make The Difference
- Nothing But The Best
- Service Is Our Middle Name
- Friendly, Knowledgeable, Helpful Staff
- Lots…Thousands…Many…Few
More Marketing Copywriting, Website And Branding Advice
For over 30 years I have been a freelance copywriter, giving branding advice to many businesses. Thanks to the Internet, I can now offer online copywriting services nationwide. I love sharing my marketing tips, insights and secrets (like this piece about the danger of meaningless claims). Interested in learning more valuable stuff that could help improve your marketing life? Read the next two paragraphs.
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Want To Know The Secrets Of The World’s Best Marketers?
Many budding copywriters and business owners need help in crafting branding statements, advertising, online web copywriting and content, press releases and the like. I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you. If you're looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 30-piece multi-media Signature Course. Click here to watch the first video session Free