Continually Educate Your Customers And Prospects
Great, usable information helps your customers make good decisions and keeps you in the forefront of their minds.
How many times have you heard about the importance of building a strong E-Mail Database? You hear it so often because it has become an absolute essential for doing business.
Many go to great lengths to get valid e-mail addresses. Being a marketing consultant in Arizona who also offers online copywriting services, I do it all the time. I give away lots of free “How-To Tips”; you can get them by signing up on WriteLikeAMadman.com with your e-mail. Then I send you more meaningful tips every week.
My clients like this because it refreshes what they learned and prospects that haven’t done business with me yet report they get a lot out of them.
If you can educate both your customers and prospects in a non-threatening way, you will be on the top of their mind when they have need for what you provide. And that, dear readers, is what marketing is all about.
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By Alan Tarr, The MoneyWords Copywriter
Author of The 7 Deadly Sins Of Marketing