Advanced Copywriting Techniques: 9 Steps To Powerful Copy Advanced Copywriting Techniques is for copywriters who have mastered the fundamentals, and who are looking to enhance their current skills and take a quantum leap into the world of top-tier copywriting. In this overview, we will discuss eight ways to reach the goal of advanced copywriting and […]
Will AI Replace Copywriters? Lately, I started playing around with Artificial Intelligence. My motivation for this was a statement I heard at a panel discussion, “Eventually, AI will replace copywriters”. Well, let me tell you, that made me sit up and take notice. Not for me. I’ve been a professional copywriter for almost forty years. […]
Digital Marketers: Don’t Be A One Trick Pony… Add Digital Copywriting to your skill set and watch your business take off. Why are most digital marketing-based small businesses underperforming? The answer is spectacularly simple. Most of these businesses have a competent, maybe even expert, digital marker/social media specialist, on board. Doubtless, they are bringing in […]
Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]
Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]