WLAM Blog Contents

Write Like A Madman Blog Articles Contents

    BLOG ARTICLES by ALAN TARR w/ LINKS 1- 3 C’s OF PROFESSIONAL COPYWRITING 2-BETTER WRITING BETTER RESULTS 3-WHY YOUR WEBSITE DOESN’T PRODUCE 4-7 TRUTHS ABOUT CREATIVITY IN MARKETING 5-THE MOUSETRAP CLAPTRAP 6-WHAT PROFESSIONAL COPYWRITERS DO 7-THE COPYWRITER’S SECRET 8-TWO SIDES OF MARKETING 9-SIMPLE WORDS, SHORT SENTENCES 10-PROF. COPYWRITERS BREAK THE RULES 11-WRITE LIKE […]

Read More

Write Conversationally

Too many business owners and marketers write in an overly formal or overly salesy manner.  If you want people to listen to what you say, speak and write conversationally. People relate to people.  That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table.  Here are […]

Read More
Professional Copywriters Break The Rules...And Win

Copywriters Break Grammar Rules And Live To Collect Bonuses

Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter.  We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?”  Sometimes you […]

Read More
Tag Lines are a critical component of your marketing message

Tag Lines: Why You Need ‘Em And How To Create ‘Em

Small businesses need good Tag Lines as much as billion dollar brands.  Here’s a quick tutorial on how to create one for your business What Are Tag Lines? Tag lines, or slogans, are short, memorable statements about a company or its products or services.  Along with your name, they are designed to convey a strong […]

Read More
MARKETING IN A RECESSION

Recession Marketing-How To Prosper In A Slow Economy

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]

Read More