Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]
Your Marketing Won’t Work I’m sorry. I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc. I’m sorry. As good as these may be, YOUR MARKETING WON’T WORK! Not that it won’t work at all…but it won’t […]
Marketing For Non-Profits For-profit businesses put great effort and expense into marketing so they can generate the funds needed to operate and succeed. They procure or manufacture their products – or the equipment to deliver their services – pay their employees, their taxes, and their overhead. Then, if there’s anything left over, they pay their […]