Too many business owners and marketers write in an overly formal or overly salesy manner. If you want people to listen to what you say, speak and write conversationally. People relate to people. That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table. Here are […]
How To Write Copy Write Like A Madman University Contents Program: The Whole Enchilada Free Upgrade to Lifetime Membership after 12 months – No Renewal Fees COURSES (5) MARKETING FOR SMARTIES 101 9 Reasons Marketing Fails (Audio) 17 Mistakes Small Business Makes All Too Often Marketing for Smarties 101 2 Types of Marketing Sync Inside […]
The Better Elevator Pitch™ Aim for a conversation – not a monologue – with this two-step approach Yesterday’s Elevator Pitch A short summary used to quickly and simply define a profession, product, service, organization, or event and its value proposition in answer to the question “What do you do?” The name “elevator pitch” reflects the […]