Making Meaningless Claims with trite, hackneyed, platitudes and clichés in your website, advertising, and brochures will slow your Clicks and Conversions and kill Sales Many a good company with an exceptional product is shocked when their marketing results (or lack of) come in. Their expectations are high because they know they offer a better value […]
This Week’s Parable: Idiots, Maniacs And Me Marketing advice for small business entrepreneurs-Filtered through the mind of George Carlin For those of you who remember and appreciate the real-life humor of the late George Carlin – and even for those of you who, through no fault of your own, do not – I like to […]
Tell More Sell More– A Great Marketing Strategy by Alan Tarr On an out-of-town trip recently, I finished my speaking engagement for the day, and it was creeping up on dinnertime. In my hotel room there was a plastic stand with postcard ads from nearby restaurants, clubs, and attractions. I picked out a few and […]
Advertising on radio. It’s something many small businesses have considered. Some fancifully. Others, seriously. But what’s the real scoop about advertising on radio? Is it hugely expensive? Does a small business stand a chance? Can you start small and ramp up. All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]
Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – or you’re about to open one – congratulations on both counts. “But”…you say, “it’s hard to grow”. Welcome to the club. Over 7-out-of-10 small businesses are experiencing just what you are, in some degree. Small […]