Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter? And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]
So, You Don’t Think You Need To Market You Small Business… Think Again! Do you think you’re the oddball, just because you think you really don’t need to market your business or non-profit? I guarantee you’re not alone. Sometimes these folks are correct; more often not, I’m afraid. At Write Like A Madman University Online, […]
One of the first lessons copywriters learn is that there’s Money your Message. Your message is more important than the media in which it appears AND even more important than how much you spend getting the word out. Read Money or Message. Here’s Master Copywriter Alan Tarr. ____________________________ Hi. My name is Alan Tarr, a […]
Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]
Too many business owners and marketers write in an overly formal or overly salesy manner. If you want people to listen to what you say, speak and write conversationally. People relate to people. That’s why professional copywriters most often write conversationally – as if they’re talking to a friend across the kitchen table. Here are […]