Franchise Facts

6 Franchise Facts Of Life

The 6 Franchise Facts Of Life are often “misplaced” in the fog of exuberance when thinking about franchising your business.  Pursuing Franchising is a difficult decision when a business owner is in possession of Franchise Facts, but damn near impossible without them. Straight Talk About Franchising I’ve worked with Jack Eberenz of Franchise Integration, for more […]

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Write To Your Audience

Write For Your Audience & Like Your Customers Speak

If you want to create Radical WebPower, great emails that convert, and ads and brochures that get read, follow this simple rule…Write for your Audience! I was watching a baseball game with some friends.  As the batter advanced to the plate I mentioned, “Watch this guy.  He’s got a .580 on base percentage against southpaws.  […]

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Continually Educate Your Customers And Prospects

Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be.  They’re MY customers.”  Good thought and probably true.  But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]

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Lack of Marketing Strategy is #1 Mistake

The #1 Mistake Entrepreneurs Make

#1 Mistake Entrepreneurs Make is the lack of a strong Marketing Strategy: Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital” regularly conduct a survey venture of capitalists to better help entrepreneurs.  In their latest study, 28% of venture capitalists said the most frequent business plan mistake was a […]

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Entrepreneurs’ #1 Mistake

Entrepreneurs’ #1 Mistake Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital”, survey venture capitalists regularly to better help entrepreneurs. In their latest study, 28% of venture capitalists said the most frequent mistake was a “Lack of Marketing Strategy. Entrepreneurs failed to specify who their customers would be and […]

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